Convince & Convert

FEBRUARY 15, 2010

You are becoming one of my favourite bloggers! I find that companies need to ask for LESS information to get people to follow through to the 'Thank you page' of their forms – so I agree that it will all soon start congregating into more integrated communications where we will see forms with more SM contact options.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. 5 ways to fix it. 5 ways to fix it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

FEBRUARY 10, 2010

Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong. Other gr8 uses [link] [link] Jodi Gibson Discovered this excellent tool.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

AUGUST 2, 2010

link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. link] [link] Tim Bryan RT @jaybaer: Everything you ever wanted to know about Facebook, in one convenient batch of awesome Webinars.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then getting the information out. Social marketing is evolving. I have seen this part kill a.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months.

Social Media 140

Social Media Paid Content Media Act-On 140

Sprout Social

FEBRUARY 21, 2017

We’ve put together a list of six free SEO tools social media marketers can use as well. What it does: Google Analytics is one of the most popular web analytics tools used by SEOs and online marketers because it gives you an incredible amount of information about your website’s traffic. Google Analytics.

Social Media 106

Social Media SEO Social Marketing Marketing Analytics Tools 106

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. I anticipated that interviews on Twitter would boil the process down to its purest essence, eschewing the ramblings and trappings of the customary approach, and it’s proven to be true.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Online Marketing Institute

JANUARY 4, 2011

Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Informative how-to blog posts? For more information, visit Vizions SEO Blog. Site Map Search Incisive Interactive Marketing LLC. What do people like to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. It’s an information annuity that can’t be replicated elsewhere.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. It is a social media engagement process that includes the idea of finding Influencers in your target markets. I think using the information in tandem would be great to add to social media strategies. link] Amy D.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? Better question: How do we share the clients knowledge to inform and engage consumers?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JUNE 24, 2010

He doesn't just spew endless bits of information about his product (books, etc.). Something had to be wrong there, or everybody and their brother would already be proclaiming the wonders of this weed whacker from their rooftops, like they do for Dunkin Donuts coffee. They do that for real, right?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Thanks for sharing good support information for B2B social media. Thanks for sharing good support information for B2B social media. Thanks for sharing good support information for B2B social media. LinkedIn was the preferred tool, but peers remain B2B buyers’ most important sources of information.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. . ” • Develop content for your prospects, not for search engines.

Optimization 100

Optimization Curation PR Public Relations 100

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I will certianly put to good use these nuggets of information. Very helpuful information. Gives a nice framework to utilize when approaching social media and content marketing.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Of the top 10 posts, only number 4 and number 10 are semi-recent.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. And to do everything we can so this never happens again.&#

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning. – [link] [link] Merry Ann Moore Very useful for getting clarity: Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. The information exchange is asynchronous. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# Conversations require iteration and modifications as new information is digested.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. The future of marketing is to not market.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. There’s a lot of knee-jerk, half-truth information out there about social media and what it can do. link] Alasdair Munn Good post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. link] RT @thebrandbuilder [link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. It's a source of information. It's a source of information.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Research: How do people talk about your industry and who are the influencers?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us. Thanks for sharing the very useful information with the rest of us. frank´s last blog.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). I’ve been playing with it for a few days, and it’s amazing how much they were able to jam into it. (I I also recommend it on the iPad. See my review of the iPad review here) This content would also make a fantastic Facebook application.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. services like Twitter, Pownce & Jaiku. March 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy [link] [link] Russ Henneberry RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Russ Henneberry RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Sue Harrison Wow! Awesome information! Thanks for the clarity.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137