Biznology
OCTOBER 30, 2019
In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers.
Webbiquity
NOVEMBER 3, 2020
For example, going green is one of the best ways to cut down on office energy costs. For example, you may be able to install smart lighting systems that can use data from smart cameras and sensors to automatically adjust office lighting. Lexie Lu is a freelance designer and blogger from Williamsport, PA. According to the U.S.
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Exo B2B
OCTOBER 10, 2023
on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). Seen in Lee Odden’s presentation: Gartner’s famous Hype Cycle for new technologies. Mark is one of my idols in marketing and also as a blogger. That’s more than a 10-fold increase in 12 years!!!
Smashmouth Marketing
OCTOBER 8, 2009
In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., But to answer your question: If I had a dollar for every time someone predicted the death of traditional media -- for example, print -- I'd be rich.
Smashmouth Marketing
OCTOBER 6, 2009
In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., But to answer your question: If I had a dollar for every time someone predicted the death of traditional media -- for example, print -- I’d be rich.
B2B Marketing Directions
MAY 27, 2018
For example, Gartner has suggested that the term "content marketing" will soon become obsolete. In the 2018 Magic Quadrant for Content Marketing Platforms , Gartner writes, "By 2021, the term 'content marketing' will be defunct as all marketing content rises to high-quality expectations of attention-limited audiences."
Envy
MARCH 11, 2019
The news section has a dedicated area to the monthly focus of the magazine, for example, ‘Women in IT Security’. Gartner analysts are a revered bunch, and for a good reason. Gartner is the world’s leading research and advisory company. Post frequency: Often, several times a day. IT Security Guru. Twitter: @IT_SecGuru.
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