Remove Blogger Remove Differentiation Remove Education Remove Storytelling

Trending Sources

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. In 2016, I believe that content marketers will move beyond storytelling into story creation through experiences. Ian Cleary, Award Winning Tech Blogger on RazorSocial , @ IanCleary. Ads we are willing to pay an ad blocker to avoid. I think not.

Is Your Content Boring? Here’s 6 Steps To Great Content

B2B Marketing Insider

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Or have hired editors, journalists or a “chief-blogger”? The Content Marketing Challenge. Blogs.

5 Mindset Shifts Marketing Leaders Must Make

B2B Marketing Insider

Firms need to differentiate through brand experience. Douwe Bergsma ( @ douwebergsma ) of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be 1) scientists 2) storytellers and 3) army generals.” Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. I’d like to add curiosity.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Interactive content and visual storytelling. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. And it's STILL a big differentiator! Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Personalization.