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| | B2B MARKETING INSIDER
MARCH 8, 2012 [Blogger, Differentiation] Is Your Content Boring? Here’s 6 Steps To Great Content
Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Or have hired editors, journalists or a “chief-blogger”? The Content Marketing Challenge. Blogs.
| | B2B MARKETING INSIDER
APRIL 30, 2013 [Blogger, Differentiation] 5 Mindset Shifts Marketing Leaders Must Make
Firms need to differentiate through brand experience. Douwe Bergsma ( @ douwebergsma ) of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be 1) scientists 2) storytellers and 3) army generals.” Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. d like to add curiosity.
APRIL 30, 2013 | B2B MARKETING INSIDER
[Blogger, Differentiation] 5 Mindset Shifts Marketing Leaders Must Make
MARCH 8, 2012 | B2B MARKETING INSIDER
[Blogger, Differentiation] Is Your Content Boring? Here’s 6 Steps To Great Content
MARCH 3, 2011 | B2B IDEAS @ WORK
[Blogger, Differentiation] B2B Blog Q&A: The blog's voice, mine or the business?
DECEMBER 14, 2009 | JUNTA 42
[Blogger, Differentiation] 100 Social Media & Content Marketing Predictions for 2010
SEPTEMBER 3, 2008 | MARKETING INTERACTIONS
[Blogger, Differentiation] Marketing Content Salespeople Actually Use - Marketing Interactions
JUNE 19, 2007 | MARKETING INTERACTIONS
[Blogger, Differentiation] The Cost of Doing Nothing - Marketing Interactions
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| | B2B IDEAS @ WORK
MARCH 3, 2011 [Blogger, Differentiation] B2B Blog Q&A: The blog's voice, mine or the business?
Guest Post by blogger and author, Mark W. We received this great question from Josh Cantrell, a B2B blogger. When you get right down to it, your "voice" is the key differentiator for your blog -- it probably makes the difference on whether somebody even reads your blog or not. storyteller or a reporter? Schaefer. Who is my audience? Are you witty or buttoned up?
| | JUNTA 42
DECEMBER 14, 2009 [Blogger, Differentiation] 100 Social Media & Content Marketing Predictions for 2010
First, let me differentiate between B2B brand marketers and consumer brand marketers - these are very different worlds with very different customers and stakeholders. Also, we need to differentiate between agency side and corporate side. B2B brand marketers have to become much better storytellers. This will create a new market for exceptional writers, videographers, illustrators, cartoonists, storytellers, singers, musicians and game developers. Even custom content will fail if it doesn't speak to the educational process of the buyer. Seth Godin.
| | MARKETING INTERACTIONS
JULY 16, 2006 [Blogger, Differentiation] Conversations About CRM - Marketing Interactions
We talked about healthcare, insurance, education, pharmaceutical, hospitality and the telecom industry and what businesses are seeing and doing with their CRM initiatives. Another issue that crops up is differentiating between the CRM benefits for sales and lead gen vs. operations and support services. Whats obvious is that CRM itself is an acronym that gets a lot of attention.
| | MARKETING INTERACTIONS
JUNE 19, 2007 [Blogger, Differentiation] The Cost of Doing Nothing - Marketing Interactions
They also want someone whos done their homework, a vendor they dont have to educate about them and their company. Educational thought leadership is the new baseline for getting attention and gaining consideration at the beginning of the buy cycle. and re-purpose it into educational briefs for salespeople, by industry or target market. Expertise: This can play off the above.
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MARKETING INTERACTIONS | WEDNESDAY, SEPTEMBER 3, 2008 [Blogger, Differentiation] Marketing Content Salespeople Actually Use - Marketing Interactions
This transition is critical because its likely that the value they bring is what differentiates your company and product from all the other options available to that buyer. Thought Leadership Articles - a variety of education and expertise articles that can be included in sales collateral. Ardath Posted by: Ardath Albee | September 10, 2008 at 09:32 AM Maybe a mix of sales basics in marketing education, marketers joining sales on visits, marketers consulting more closely with sales, management aligning objectives more closely. Finally, I stopped and reassessed. Great post. MORE >>
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