| |  Blogger + Differentiation + Education + Storytelling | 7 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING INSIDER MARCH 8, 2012  Is Your Content Boring? Here’s 6 Steps To Great Content Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Or have hired editors, journalists or a “chief-blogger”? The Content Marketing Challenge. Blogs. | B2B MARKETING INSIDER APRIL 30, 2013  5 Mindset Shifts Marketing Leaders Must Make Firms need to differentiate through brand experience. Douwe Bergsma ( @ douwebergsma ) of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be 1) scientists 2) storytellers and 3) army generals.” Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. d like to add curiosity. | | | | | |
| B2B IDEAS @ WORK MARCH 3, 2011  B2B Blog Q&A: The blog's voice, mine or the business? Guest Post by blogger and author, Mark W. We received this great question from Josh Cantrell, a B2B blogger. When you get right down to it, your "voice" is the key differentiator for your blog -- it probably makes the difference on whether somebody even reads your blog or not. storyteller or a reporter? Schaefer. Who is my audience? Are you witty or buttoned up? | JUNTA 42 DECEMBER 14, 2009 100 Social Media & Content Marketing Predictions for 2010 First, let me differentiate between B2B brand marketers and consumer brand marketers - these are very different worlds with very different customers and stakeholders. Also, we need to differentiate between agency side and corporate side. B2B brand marketers have to become much better storytellers. This will create a new market for exceptional writers, videographers, illustrators, cartoonists, storytellers, singers, musicians and game developers. Even custom content will fail if it doesn't speak to the educational process of the buyer. Seth Godin. | MARKETING INTERACTIONS JULY 16, 2006  Conversations About CRM - Marketing Interactions We talked about healthcare, insurance, education, pharmaceutical, hospitality and the telecom industry and what businesses are seeing and doing with their CRM initiatives. Another issue that crops up is differentiating between the CRM benefits for sales and lead gen vs. operations and support services. Whats obvious is that CRM itself is an acronym that gets a lot of attention. | MARKETING INTERACTIONS JUNE 19, 2007  The Cost of Doing Nothing - Marketing Interactions They also want someone whos done their homework, a vendor they dont have to educate about them and their company. Educational thought leadership is the new baseline for getting attention and gaining consideration at the beginning of the buy cycle. and re-purpose it into educational briefs for salespeople, by industry or target market. Expertise: This can play off the above. | | | | | | | |
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MARKETING INTERACTIONS | WEDNESDAY, SEPTEMBER 3, 2008  Marketing Content Salespeople Actually Use - Marketing Interactions
This transition is critical because its likely that the value they bring is what differentiates your company and product from all the other options available to that buyer. Thought Leadership Articles - a variety of education and expertise articles that can be included in sales collateral. Ardath Posted by: Ardath Albee | September 10, 2008 at 09:32 AM Maybe a mix of sales basics in marketing education, marketers joining sales on visits, marketers consulting more closely with sales, management aligning objectives more closely. Finally, I stopped and reassessed. Great post. MORE >>
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