Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

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Class Digital Asset Management Education Webinar Metrics 103

Kaon

MARCH 13, 2018

You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. Organizations that embrace experiential marketing for their EBCs can differentiate from their competitors and gain competitive advantage.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Keep content current. Every brand has a story to tell.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

JULY 27, 2021

In 2020, AR and VR technology became essential perhaps no place more than in the world of education, where millions of students were faced with learning from home with no notice or time to prepare. Here’s a quick overview of Allen’s gaming framework for storytelling with AR and VR: Image Source.

Terms and Conditions 362

Terms and Conditions Content Marketing Management Interactive Marketing 362

Content Standard

DECEMBER 14, 2023

Especially when it comes to managing thought leadership and more top of the funnel content, Dusty shares the methods he learned work when educating organizational leaders on the significance, role, and complexities of content in driving the health and success of the business. [08:57]

Top of Funnel 91

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 91

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 103

Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. Find Your Niche. Excel in Customer Service.

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Allocation Privacy Peer-to-peer Ethics 187

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Only B2B

MARCH 20, 2024

MQLs require further nurturing and education before they become sales-qualified leads. It’s a valuable tool for differentiating MQLs and HQLs. Nurturing Opportunity: MQLs provide an opportunity to nurture leads and educate them about your brand, helping them progress towards becoming HQLs.

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High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). If anything, staying true to your brand differentiates your social content and helps you stand out in the noise. The takeaways?

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Social Media Social Marketing Examples Planning 126

Navigate the Channel

SEPTEMBER 15, 2023

Enhanced Customer Experiences In the digital age, customer experience is a critical differentiator for businesses. Here’s why video content dominance is a game-changer in the world of digital marketing: The Power of Visual Storytelling Humans are inherently visual creatures. AI plays a pivotal role in enhancing these experiences.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Contently

FEBRUARY 2, 2021

The content marketer, meanwhile, focuses more on educating the customer and building trust, playing a bigger long-term role in the consideration and evaluation stages. Just about all companies are looking for marketers who excel at writing and storytelling. Consider the buyer’s journey. web, email, blog, video).

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Marketing Insider Group

SEPTEMBER 28, 2020

The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Storytelling is one of the cornerstones of successful content marketing. Think about topics outside your direct niche to attract a wider audience. Nutanix The Forecast. Microsoft “Stories”.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Heinz Marketing

APRIL 9, 2022

In order to make sales, it’s important to highlight a distinct differentiation between a company and their offerings in comparison to their competitors. Thank you, Anthony Iannarino , for sharing the importance of differentiation in business. . Thank you, Maria Hatter , for helping us prepare for hybrid customer engagement. .

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Pricing Price B2B Content 99

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

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Work Management Marketing AI Brand Identity Branding 111

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? Or, is it failing to differentiate ? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth.

Work Management 104

Work Management Storytelling Business Differentiation 104

Martech

JUNE 6, 2023

Marketers are using AI to create foundational content such as educational blogs and articles, SEO optimization, social media posts, newsletters, and time-consuming product documentation. Last week at a marketing summit, I heard the phrase “Generative AI is the new intern.” 1 application of generative AI for marketers.

Marketing AI 94

Marketing AI Marketing Analytics Tools Generation Planning 94

GrowPowerful

JULY 6, 2023

An effective marketing program differentiates your brand, communicates your value proposition convincingly, and keeps your company at the forefront of customers' minds. Marketing plays a vital role in this by generating awareness, educating prospects about your product, and converting them into clients.

Digital Transformation 52

Digital Transformation Paid Search Agency Storytelling Startups 52

Top Rank Marketing

JUNE 29, 2023

Building memory structures through storytelling, colors, codes, and even catchy jingles can enhance brand recall and increase the chances of being selected. In contrast, B2B brands often adopt a reach minimization approach, narrowing their focus to specific channels and emphasizing informational and educational content.

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Rules Brand Identity Branding B2B 61

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

EveryoneSocial

OCTOBER 12, 2022

Connecting employer brand to recruitment marketing Engaging your talent audience through storytelling Getting programmatic and personalized And seriously, so much more…. Watch the Full Episode. Three employer brand takeaways: Key takeaway 1: you have employer brand no matter what.

Lead Ranking 52

Lead Ranking Lead Scoring Examples Brand Identity 52

DiscoverOrg

MARCH 3, 2017

Storytelling. Sales teams that were rated as “Weak” or “Very Weak” in prospecting skills, storytelling, tech savvy, and knowledge of products & buyers experienced lower than the median revenue growth. Weak Storytelling. Entering and maintaining account and contact data with quality and completeness. Experience. Sales Skill.

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Correlation Peer-to-peer Marketing Management Storytelling 120

The Lead Agency

FEBRUARY 8, 2023

Trend 2: The Importance of Brand Storytelling in B2B Marketing 81% of consumers say they need to be able to trust a brand in order to buy from them – Edelman B2B storytelling is an excellent way for target customers to build trust in a business through developing relationships between the brand and its audience.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Navigate the Channel

NOVEMBER 21, 2023

They combine visuals, audio, and storytelling, creating a compelling narrative that resonates with viewers. Versatility and Storytelling Video marketing is incredibly versatile. It can be adapted to suit various marketing objectives, whether it’s brand awareness, product promotion, or customer education.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

ClickZ

JUNE 21, 2023

Emotion, storytelling, music, characters, and persuasive techniques are all necessary in B2B to inspire decision-making. It leads to increased brand recognition, differentiation, customer loyalty, and ultimately having a larger market presence.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Kaon

JUNE 26, 2019

From Product Sellers to Interactive Storytellers. Public Sector at Cisco, demonstrated a new storytelling addition to the Cisco application, which has empowered their sales team in effectively telling their multi-cloud story. It now is much more effective and accessible.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Content Standard

JULY 28, 2016

Our competitors looked more and more like us every day, and it was becoming harder to differentiate in the marketplace. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

SmartBug Media

JULY 28, 2023

This helps to differentiate your brand and create a strong selling point. Then, incorporate these insights into your sales messages by using persuasive language, storytelling, and relatable examples. Implementing Drip Campaigns Drip campaigns are designed to educate customers and guide them down the sales funnel toward conversion.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Martech

JANUARY 6, 2023

They had a “figurehead” and storyteller. Top candidates in these cases discussed retention, education, partnership and community initiatives. In ours, the above points helped us differentiate between good and great candidates. CMO evangelists make poor candidates. Correctly weighting tech capabilities.

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CMO Tips Work Management Marketing Management 111

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

BOP Design

JUNE 22, 2023

Core components in B2B web design are product or service explanations, clear messaging and branding, easy-to-use navigation, excellent storytelling, and inviting calls-to-action. What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Convince & Convert

OCTOBER 23, 2015

This connection is key and will become your product’s differentiator in highly competitive markets. Today’s buyers do business with brands they can get behind, and storytelling through position and purpose allows you to get into their hearts and minds. Be Able to Communicate Your Differentiator. But don’t stop there.

Product 157

Product Planning Buyer Personas Work Management 157

Kaon

JULY 23, 2018

With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. In 2017, Sirius Decisions reported that the number one challenge for B2B salespeople was (and still is) “their inability to communicate value differentiation.”

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B2B Sales Work Management Marketing Management B2B Marketing 113

Seismic

MARCH 8, 2019

What are the points of parity and points of differentiation between you and your competitors? 10) Storytelling. They instead prefer to be educated, entertained and inspired. Highly effective marketers are good at storytelling, which makes their campaigns feel more genuine. Answer these questions: Who is your competition?

Planning 94

Planning Effectiveness Lead Ranking Lead Scoring 94

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Salesforce Marketing Cloud

JUNE 28, 2023

Customers may be showing up more informed, but that doesn’t mean using the pitch to educate them is no longer useful. Paint the picture for your buyer Being a storyteller is a skill not often discussed on sales teams, but it can be the secret that sets a good sales pitch apart from the best sales pitch.

Tips 98

Tips Lead Ranking Lead Scoring Customer Satisfaction 98

SmartBug Media

DECEMBER 30, 2020

Care4 came to SmartBug in order to break out in the market from traditional electronic health record providers, build upon their brand awareness, and generate more leads—all while educating prospects on a complicated product. See the Covisum full web design details. The Spur Group: Incorporating Personas into Web Design.

Design 105

Design CMS Development Best Practices Work Management 105