Remove Blogger Remove Differentiation Remove Education Remove Linkedin Remove Studies
article thumbnail

PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Corporate bloggers have a marketing agenda, for example. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

PR 48
article thumbnail

Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

This year the number of bloggers is expected to reach 31.7 Because you work across multiple verticals, you need to differentiate messaging for each one. LinkedIn offers the following insights — great jumping-off points for vertical content guidance. Everybody is creating content. million … in the United States.

Verticals 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Firms need to differentiate through brand experience. Tom Seclow ( @ SpencerStuView ) of Spencer Stuart presented a case study with the message that CMOs’ tenure continues to climb as they become more entrenched in their roles and expand their influence across their organizations. This was a recurring theme throughout the conference.

article thumbnail

7 Killer Content Marketing Strategies for 2015 [Webinar Recording and FAQ]

LeadSquared

You can find a list of 56 online sources & tactics for education lead generation , here. From what I have seen, whatever education clients we have worked with, blogging has worked really well for them, especially quizzes. For our education clients, we used to blog about 8 times a month. We are offering online courses.

article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Educating about potential solutions to the problem.

article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Educating about potential solutions to the problem.

article thumbnail

Visible Expert Profile: Tim Ash

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. On Twitter or LinkedIn?