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PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Most notably, marketing incorporates a wider umbrella under which programs drive new business leads, establish positioning and differentiators, and more comprehensively build a brand.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Biro at TalentCulture writes passionately and practically about encouraging girls and young women to pursue science, technology, engineering and math (STEM) education, blogging about women in STEM and STEM recruiting. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics.

B2B Marketers Need to Pay More Attention to HR Trends

B2B Marketing Unplugged

And if that’s not enough, poor old HR is going to have to figure out social learning, user-generated content, social platforms and the Millennials’ obsession with constant education. Job requirements for CEOs will include blogging (it will not be a coincidence that there will be an acute shortage of talented ghost bloggers). Meister and Karie Willyerd. Marketing to the F-Word Part 2.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites.  That’s the type of person you need to be hiring in 2016. ~ Ian Cleary, Award Winning Tech Blogger on RazorSocial ,  @ IanCleary. Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions. think not.

How social media amplifies competitive advantage

grow - Practical Marketing Solutions

When Jay Baer speaks, I listen.  In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. And the other lesson — when attention to this point of differentiation slipped, it brought the brand to its knees. The social web amplifies differentiation. Is the traditional idea of competition obsolete? Social media amplifies the problems, too.

5 Mindset Shifts Marketing Leaders Must Make

B2B Marketing Insider

Firms need to differentiate through brand experience. Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. For additional perspectives on the Summit, I encourage you to read these great posts by fellow Summit Bloggers  Drew Neisser  and  Lana McGilvray. CMOs must walk in customers’ shoes. Photo Source.

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The Colossal Content Marketing Report: Blogging Basics and Beyond

Modern B2B Marketing

In fact, you may want to differentiate your blog by posting at a less crowded time. Also, But even though LinkedIn and Pinterest both lagged significantly behind in total social shares, TrackMaven was quick to point out that these are still important networks for marketers. LinkedIn, after all, has 240 million active users (not too shabby!) Fair enough! Content Marketing

Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)

Hinge Marketing

Our own research at RAIN Group has clearly shown that the #1 reason why buyers buy from one firm versus another is “because the seller educated (me) with new ideas and perspectives.” Does that mean every seller should simply become a fulltime blogger? LinkedIn has recently rolled out the option to have your own blog on the social network. hated every minute of it.

The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing

One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries. Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros.

6 Ways To Beat Your B2B Competition Using Social Media

Social Media B2B

Cast a wide net of search terms including your business and products, your competitions business and products, industry terms, events, people’s names and Twitter handles within your organization and your competitors, authors and bloggers that cover your industry, twitter hashtags, etc. 2. Produce More Educational Content. Do Your Research. Identify Opportunities.

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30 Awesome Blogging Guides, Tips and Resources

Webbiquity

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Better yet, invite those experts to share their knowledge on your blog as guest bloggers. How can you differentiate yourself from others who are blogging in your niche?”).

Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. To combat the amount of content being created each day, marketers must find a way to differentiate their message from the pile of existing articles. You did it. You started blogging for your business. What’s next?”

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

What is your value proposition and your differentiation? How will you be differentiated? We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. 2. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Educating about potential solutions to the problem. Increase sales rep productivity by reducing the time sales reps spend educating leads. In essence, this is what we do. Introduction.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

What is your value proposition and your differentiation? How will you be differentiated? We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. 2. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Educating about potential solutions to the problem. Increase sales rep productivity by reducing the time sales reps spend educating leads. In essence, this is what we do. Introduction.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) linkedin. ReadWriteWeb. About.

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Visible Expert Profile: Tim Ash

Hinge Marketing

Tim estimates that he now spends 2/3 of his time educating and spreading the word, and about 1/3 working with key strategic clients. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? The Value of Design in Brand Differentiation Top 5 CPA Marketing Myths

78 Questions to Ask Before Launching a Blog

Savvy B2B Marketing

How can you differentiate your brand? How can you differentiate your content? What types of posts will you publish - editorial, journalistic, educational, interviews, random thoughts? What LinkedIn groups can you join that might provide ideas? Will that dialog extend into your other social outposts like twitter and LinkedIn? Congratulations! Got it?

7 Great Social Media Websites and Blogs for Insightful Advice and News

WindMill Networking

For an idea of his writing, check out his  How to Make LinkedIn Answers Part of Your Routine.  I should also point out that Jason took this cool picture of windmills networking outside of Chicago that he sent to me which I hope you enjoy as well: 3.) But where do you start seeking out this information? One recent post that I recommend you read: Social Media Use Cases: Arcade Fire. Thanks!

100 Social Media & Content Marketing Predictions for 2010

Junta 42

First, let me differentiate between B2B brand marketers and consumer brand marketers - these are very different worlds with very different customers and stakeholders. Also, we need to differentiate between agency side and corporate side. They will stop creating "bait and switch" content and instead empower content that is free, extraordinarily valuable and not "back to me - yakkity yak content." Todd Smart Smart marketers will continue to differentiate themselves and their brands through increased credibility.   No kidding!  Seth Godin. machines.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

8217; On Linkedin. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Unfortunately, this happens, even to the most prolific business bloggers. Find her on Twitter and LinkedIn. Linkedin (93). report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. 

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