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| | GROW - PRACTICAL MARKETING SOLUTIONS
FEBRUARY 20, 2011 How social media amplifies competitive advantage
In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. I have my own set of unique differentiators and through my blog and social presence, these points of differentiation become even more defined, profound, and relevant to potential customers. The social web amplifies differentiation. When Jay Baer speaks, I listen.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 Social Media U: Take a Class in Social Media - ReadWriteWeb
Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) linkedin. ReadWriteWeb. About.
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| | SAVVY B2B MARKETING
JANUARY 21, 2010 78 Questions to Ask Before Launching a Blog
How can you differentiate your brand? How can you differentiate your content? What types of posts will you publish - editorial, journalistic, educational, interviews, random thoughts? What LinkedIn groups can you join that might provide ideas? Will that dialog extend into your other social outposts like twitter and LinkedIn? Congratulations! Got it?
| | B2B MARKETING INSIDER
APRIL 30, 2013 5 Mindset Shifts Marketing Leaders Must Make
Firms need to differentiate through brand experience. Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. For additional perspectives on the Summit, I encourage you to read these great posts by fellow Summit Bloggers Drew Neisser and Lana McGilvray. CMOs must walk in customers’ shoes. Photo Source.
| | SOCIAL MEDIA B2B
AUGUST 17, 2011 6 Ways To Beat Your B2B Competition Using Social Media
Cast a wide net of search terms including your business and products, your competitions business and products, industry terms, events, people’s names and Twitter handles within your organization and your competitors, authors and bloggers that cover your industry, twitter hashtags, etc. Produce More Educational Content. Do Your Research. Identify Opportunities.
| | NUSPARK
JULY 15, 2011 A Lead Generation Plan Begins With Content Marketing Strategy
What is your value proposition and your differentiation? How will you be differentiated? We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.
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NUSPARK A Lead Generation Plan Begins With Content Marketing Strategy
| FRIDAY, JULY 15, 2011
What is your value proposition and your differentiation
? How will you be differentiated
? We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers
and though leaders as opportunities for yourself to comment and create back links. Right now you’re using Twitter and LinkedIn
to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn
and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. MORE >>
WEBBIQUITY 30 Awesome Blogging Guides, Tips and Resources
| TUESDAY, MAY 14, 2013
The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate
your potential buyers. Better yet, invite those experts to share their knowledge on your blog as guest bloggers
. How can you differentiate
yourself from others who are blogging in your niche?”). How to Differentiate
Your Content by Geoff Livingston’s Blog. Geoff Livingston lays out four steps to becoming an “A-list” blogger
in your niche subject area. MORE >>
B2B MARKETING ZONE POSTS Top 37 B2B Marketing Posts and Hot Topics August 2010
| WEDNESDAY, SEPTEMBER 8, 2010
8217; On Linkedin
. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn
profile, their latest tweets, links to their Facebook and Skype accounts and more. Unfortunately, this happens, even to the most prolific business bloggers
. Find her on Twitter and LinkedIn
(93). Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. It’s inspired a movie. Personas. MORE >>
JUNTA 42 100 Social Media & Content Marketing Predictions for 2010
| MONDAY, DECEMBER 14, 2009
First, let me differentiate
between B2B brand marketers and consumer brand marketers - these are very different worlds with very different customers and stakeholders. Also, we need to differentiate
between agency side and corporate side. " Todd Smart Smart marketers will continue to differentiate
themselves and their brands through increased credibility. Sites such as twitter, facebook, youtube, and linkedin
will keep growing. Even custom content will fail if it doesn't speak to the educational
process of the buyer. No kidding! MORE >>
E-STORM Seven Requirements for any Social Media Initiative (or Seven.
| WEDNESDAY, DECEMBER 2, 2009
e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers
– quick. Search for existing Facebook and LinkedIn
groups dedicated to your brand, your offerings and your target audience. MORE >>
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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