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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

It never hurts to ask for a little something extra, particularly if you are signing early or bringing a large contingent of employees. Jessica Kane is a professional blogger who focuses on personal finance and other money matters. She currently writes for Checkworks.com , where you can get personal checks and business checks.

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

In keeping with the Boy Scout’s Motto, “Be Prepared,” this step prepares you to anticipate how competitors and prospective customers might react so you can anticipate potential adjustments and develop contingency strategies.

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Earned Media in Professional Services: 3 Strategies for Success

Hinge Marketing

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. Have a contingency plan ready to go: Identify a public relations firm and a lawyer whom you can call to help manage the crisis. Benefits and Concerns of Earned Media. But they can happen to anyone, even the good guys.

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The Ultimate Guide to Platforms and How They Can Benefit Your Business

Hubspot

Their growth isn’t contingent upon resources or capital. Bloggers, writers, and journalists could publish content online (without cost) without having to worry about hosting a website or getting their work approved by editors. Platform business models build a reciprocal, self-sufficient community.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? Of course, all these benefits that newsletters offer are contingent on how well the newsletter is written and how often as well. Are you trying to get your subscribers to buy through your email copy?

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The Social Media Isolationist

Biznology

And if the proffered goodies are so compelling as to compel, this commitment might very well be contingent only upon the bounty, the booty, the swag lavished. This generosity often comes with the stink of superiority or ego that eventually turns people off.

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Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0

Adobe Experience Cloud Blog

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Risk/contingency management. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Resource justification.