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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. This article will look at how influencer marketing may have a role within a startup’s marketing mix. Content marketing is also a long game. Influencers & Content.

Startups 213
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Unlocking the Power of Lead Generation Channels

Valasys

Customer acquisition is the foundation of business growth and success – know your audience, understand their desires, and craft the perfect marketing mix to thrive beyond expectations Imagine you own a trendy online fashion store. Content Marketing: Imagine you’re a software company catering to businesses.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. I was truly impressed with the quality of the presenters and their content. Coming away from the event, I wanted to share some of my top takeaways from the amazing experience. Identify your influencers.

Web 2.0 100
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Life Is Short!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! A blogger never takes vacation.

Web 2.0 100
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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. This required a change in mindset, as well as a slight change in routine and responsibilities.

Blogger 40
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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. SM #marketing.