Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers.

Communities 76

Communities Newsletter Blogger Landing Pages 76

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Sharpspring

NOVEMBER 10, 2022

They have no engagement and no community. They have community and you don’t. Most likely, your friends will assist you in seeding your content into their respective communities. Word of mouth is key. It’s a great community and can really help augment your blogging efforts, especially when first starting out.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. People always think – “What’s in it for me?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Navigate the Channel

MAY 24, 2023

Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal. With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Use these people.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Convince & Convert

MAY 28, 2014

who spread word of mouth recommendations for them. It weaves it all in to the modern technology that has made word of mouth marketing smother self-promotional tactics like billboards and commercials. They don’t have hundreds by any means, just a handful of awesome bloggers who write about Char-Broil on an ongoing basis.

Word of Mouth 156

Word of Mouth Blogger Case Study Case Studies 156

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. ” Owain Williams , Influencer Marketing Blogger.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Oktopost

MARCH 22, 2022

Often also called UGC, or user-generated content, this powerful form of word-of-mouth marketing can manifest as social posts, reviews, or any sort of appreciation around your products or services. Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. This will help you get the word out about your launch and attract other guest posting opportunities. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation. Is this the future of agencies?

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Hubspot

JANUARY 4, 2012

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. This means getting your product marketing team, support staff, and engineers involved with your word-of-mouth marketing campaigns. Build a Very Close Social Media Community.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Biznology

NOVEMBER 27, 2012

And by special, I don’t mean the best price, the best quality, or the best service — though those are always top-winners — but also your personality, your unique narrative, the story of your existence, why you matter, what you’ve gone through, who you are in the community, who you used to be, or even your winning smile.

Social Media 80

Social Media Process Product Media 80

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. 2 little word mean so much. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? RT @intersection1: RT @jaybaer: The power of "I'm Sorry."

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Media Paid Content Work Management 155