The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. To reach new audiences, connect with bloggers, tweeters, and page moderators who might be interested in sharing an awesome giveaway. Provide customer incentives.

Blogger 48

Blogger Word of Mouth Ad Exchange Viral Marketing 48

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. If we got some of the right people using it, we would get sort of a viral adoption effect. Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel. That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I’ll be back in a couple weeks. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Activate your fans, don’t just collect them like baseball cards. I love your quotes and they are spot on!

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. A new product launch. A write up on a blog. Trade show. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

JUNE 1, 2011

When done right, social media will help your contests go viral. Generate pre-contest buzz. The Museum of Science did a fantastic job of this by starting conversions with bloggers and followers on Twitter. Contests present a terrific way to create PR opportunities and to reach out to your target audience effectively.

Social Media 28

Social Media Media Buzz Blogger 28

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? And companies with better reputation and buzz around them should (theoretically) do better than their competition. If it’s not, then we don’t.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

JANUARY 4, 2012

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Get ahead of any potentially bad PR by being the one to break bad news. Know Your Audience. Don't Restrict People.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. And at the execution level, it’s an important distinction. link] [link] T.J.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 9, 2009

This internal buzz stimulates action. Like traditional PR activities (i.e. There may even be instances in which direct sales and business development opportunities are identified through online channels. This resonates across multiple departments within a company, such as marketing, sales and product development.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

APRIL 14, 2010

Are we sayng that the time for vial videos, viral games and facebook applications is over? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I agree, helping works, selling doesn't. Im Jay Baer.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Online Marketing Institute

JANUARY 4, 2011

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Write a blog post listing some important bloggers in your industry (such as the top 5) and point out how they make their blogs successful and you might find they return the love!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? For instance, two tech bloggers can have two different sets of audiences.

Practices 43

Practices Examples WOM Media 43

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Then, I sent each blogger quoted their image along with a link to the presentation.

Tactics 40

Tactics PR Buzz Planning 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

FEBRUARY 17, 2014

Pam Dyer outlines five steps for creating a successful blog—from understanding your goals to using marketing tactics to create visibility—then showcases an infographic illustrating 120 blog marketing tactics, from social networks to eBooks to PR to video, contests, “egobait” and forum posting.

Promotion 100

Promotion RSS Banner Ads Buzz 100

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Buzz Marketing for Technology

OCTOBER 31, 2012

DurexJoke” The tweet certainly made an impression with tweeters, bloggers, and mainstream media picking up the story with the sole intent of trashing the brand. Durex later issued an apology of the offensive, misogynist tweet which was apparently sent out by their PR company. So they’d have at least one way to shut a woman up.

Social Media 100

Social Media Media CAN-SPAM Advertising Agencies 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

AUGUST 28, 2012

Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How much buzz do I have vs. competition/trend? •

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral. Enter: the Cronut.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

B2B Digital Marketer

APRIL 1, 2021

Jim Ewel began his journey with Agile Marketing in 2010 and is one of the leading bloggers on the topic ( www.agilemarketing.net ). It’s it’s that little difference of just a few percentage points that could mean the difference between being viral. For many years, I thought AI was, you know, just a buzz thing.

Planning 52

Planning Work Management Marketing Management Business 52

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. check it out) [link] [link] Meltwater Buzz Remarkable RT @jaybaer: Canadian student creates first real-time Facebook/Twitter search engine. Blazing fast. Im Jay Baer.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Sheesh, you are busy.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. You don’t have to hire a PR agency to kiss the arses of the editors any more. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > September 27, 2006. -->. Let interest in using these tools spread virally. The thoughts expressed herein are strictly those of the blogger. précis, summaries, reviews and other time-savers. précis, summaries, reviews and other time-savers. MADE IN CANADA.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100