Writing on the Web

OCTOBER 26, 2010

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Post on Google Buzz. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 30, 2010

Online Surveys & Market Research. Blog this on Blogger. Post on Google Buzz. 3 Key Content Pieces for Starting an Online Business. 4 Time-Saving Tips for Social Media Marketing. Share this on Bebo. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Wikio.

Ning 100

Ning Content Marketing Digg Business 100

Writing on the Web

AUGUST 24, 2010

And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts. You give your all to your clients, then when it comes time to do your own content marketing you’re as dry as toast without butter. Post on Google Buzz.

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Blogger Digg Buzz Business Blogging 100

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 23, 2010

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Let me know if you have questions… Blog this on Blogger. Post on Google Buzz. Related posts: Neuromarketing Books for Marketing to Brains. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Post on Google Buzz. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Share this on del.icio.us.

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Top of Funnel Content Marketing Digg Content 100

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. 1 ranking factor.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Writing on the Web

NOVEMBER 2, 2010

Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Blog this on Blogger. Post on Google Buzz.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Lists (much like this one) are great for both SEO and content purposes. Blog this on Blogger.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

JANUARY 11, 2011

So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Some bloggers and writers are natural storytellers, some aren’t. Your online content should be no different. Blog this on Blogger. Post on Google Buzz. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. A Super Bonus: How to add duplicate video content to your channel without it being rejected (a tip YouTube doesn’t want you to know about!).

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Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

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Landing Pages Rules Content Marketing Ning 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Blog this on Blogger. Post on Google Buzz.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 9, 2010

It’s their key content marketing piece, and there are others. Blog this on Blogger. Post on Google Buzz. Related posts: Content Marketing to a Caveman’s Brain. It’s a list builder that is responsible for the company going from a list of 8,000 to 200,000 in less than 2 years. Add this to Google Reader.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles. Blog this on Blogger.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Blog this on Blogger. Post on Google Buzz. Ping this on Ping.fm.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Blog this on Blogger. Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. A Super Bonus: How to add duplicate video content to your channel without it being rejected (a tip YouTube doesn’t want you to know about!). Blog this on Blogger. Post on Google Buzz.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Which gender do you think will respond better to a lot of content? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. My background in psychology has been essential in learning how to write effective content for a business blog. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Blog this on Blogger. Post on Google Buzz. Content Marketing Ideas: Rethinking Blogging.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Blog this on Blogger. Post on Google Buzz. 4 Time-Saving Tips for Social Media Marketing.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. This is the first task you must address: is your content going to be noticed and read? Easy-peasy.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. Blog this on Blogger.

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Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Blog this on Blogger. Post on Google Buzz. Related posts: 12 Steps to Creating Web-Savvy Content for Marketing.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. Blog this on Blogger. Post on Google Buzz. 4 Time-Saving Tips for Social Media Marketing.

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Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

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Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. Blog this on Blogger. Post on Google Buzz. Related posts: Content Marketing with Stories: Better than Facts. Tweet This!

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 6, 2010

Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. For example, content should be at least 350 words, keywords should be towards the beginning of descriptions and titles, the number of hyperlinks in the body are important, etc. Blog this on Blogger.

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Blogger SEO Copywriting Digg 100

ClearVoice

OCTOBER 9, 2018

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. Do you work a lot with bloggers?

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Buzz Advertising Agencies Paid Search Agency Business 49