KoMarketing Associates

JUNE 7, 2018

the financial services industry). One of the primary reasons why content gets stale or stymied into one angle is because all of us are experts in our own business. Because we work in our organization day in and day out, we become familiar with the lingo, procedures, and information that goes with our work and industry.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. No matter what company you are in, there are bound to be testimonials for your company’s products or services. To keep in line with fair business practices, be sure to emphasize that honest feedback is key.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

APRIL 9, 2019

But if you can hone in at the state level (or the province level for Canada and other countries), sometimes you can cut off a slice of the market that is just enough more profitable to make a previously-failing campaign work. We still see ppc ads for local businesses in national, (geographically unrelated) searches.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JUNE 19, 2014

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. This applies to both life in general and to marketing.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

MAY 5, 2015

“Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent,” says CMI. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

AUGUST 19, 2013

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MAY 2, 2017

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141