Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

MAY 12, 2010

Social Media With A Mouse? A lot of people are still saying no to social media. Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. And that’s just it. You Just Might Like It Sam I Am.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 11, 2010

That being said, the “transition&# will likely go on for some time, meaning there's still quite a bit of business to be had and money to be made in mobile apps. The decision to go with a web or native app comes down to what makes the most sense for the business so there is no right answer to this one.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well.

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

JANUARY 4, 2011

However, in this example, Service Experts has the forum to provide this type of content (a blog), and it also has the ability to actually rank for these types of phrases. Don’t you think that it makes sense for Service Experts to be exposed to people searching for this? Links Let’s be real. What do people like to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# reading this article makes me feel the need to change my blog service, be better. websitetraffic Call to Action is a great way of practicable business blogging, but it must be conducted in a very subtle manner. 5 ways to fix it. 5 ways to fix it.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 14, 2010

Other areas are improved Customer Service thru improved FCR and higher customer satisfaction, reducing costs anywhere between 15 to 40% through call deflection and predictive issue resolution management. The mouvement that is likely to flame out is the ‘entire movement’ is continuing to do things the old way with the new toys imo.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. We get emails in our customer service department from people wondering why their Klout score didn’t instantly jump 15 points when they were retweeted by Robert Scoble.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The who is doing what piece of the puzzle.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence? You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Sounds like it could really help businesses out in the social media realm.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. It’s entirely possible she is a Mass Influencer. Let’s break this down.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 7, 2010

Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer service. He writes in a breezy, accessible, invigorating style that makes Delivering Happiness the rare business book that is also a genuine page turner.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 28, 2010

&# for most business travelers, it’s also incredibly helpful. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Call your own customer service department. You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 11, 2010

Arizona Diamondbacks are so bad, I’m taking my business elsewhere. I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. .&# Happy Christmas and New Year.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. From a business standpoint, it’s brilliant. link] Marcelo Bacchi Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads. With JaneNation, St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. By transparent, I mean keep it real and no lip service. Don't beat them, join them!

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Any thoughts? Any thoughts?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Now you’re using social media to its full advantage. I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 14, 2010

Geek Squad makes its living providing technology configuration and repair services, via BestBuy stores everywhere. They aren’t trying to sell you services – at least not at that point – they are being helpful. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Bravo, man. Keep at it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. For now, the service is free, so if you’re interested, sign up soon. Great for small businesses.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. Content marketing is about sharing insights that can one day lead to new business. . We constantly review keywords that prospects use on search engines to find our services. Paid Media. Happy New Year!

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Your potential customers have questions about your company, your products, your services, your competitors.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Get Your Social Media Story Straight [link] /via @AmberCadabra [link] Kelly Rusk This kind of analysis is why you need to hire @jaybaer. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. I know I can.) My first sales job was with Prudential Life in NYC.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 31, 2010

As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews ) , businesses have been trying to Join the Conversation for a while now. Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# A concept more and more big businesses need to start thinking about.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 2, 2010

How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&# How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&# Interesting times, for sure.

Social Media 134

Social Media Media Curation Webinar Metrics 134