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Business Blogging: Boosting Your Financial Institution's Organic Traffic

SmartBug Media

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

This can be done by looking at the demographics of web users and social channels, then comparing results to get a full understanding. For example, 30 million companies are on LinkedIn — if your blog's purpose is to increase brand awareness among other businesses, promoting your content on LinkedIn is a good place to start.

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10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. The networks you dedicate time to should yield the highest ROI for your niche and target demographic; otherwise, your time, money, and resources would be better spent elsewhere.

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What to Know Before You Start Your Blog

Webbiquity

Identify the type of blog that you want to create. Ask yourself what you want your blog to focus on. Who will be the target demographic? A blog can be narrowly focused on a genre or include a variety of subject matters. Is your blog private and personal? Requesting link exchanges with relevant, high-quality blogs.

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3 Key Lessons For New Business Bloggers

Hubspot

My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1. If you can listen a couple of hours a week, and occasionally add your opinion by commenting, you can get a feel for what is valuable to your target demographic.

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Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Together with my merchant cart, KickStartCart , it gives me everything I need to run an online business, build my marketing database, provide digital products and attract clients with content that’s optimized for search engines. Demographically, I’m probably in the cohort of “techno-old-farts.&#. Share this on Bebo.