KoMarketing Associates
MARCH 7, 2013
Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Write case studies, eBooks, white papers, etc. Director of #Marketing and #Content #Strategy @SAP. Tom Pick (@TomPick).
ViewPoint
DECEMBER 17, 2013
My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. We conclude from this study that B2B prospecting data is richer and more varied than most marketers would have thought. Today''s guest blogger is Ruth P.
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Paul Gillin
JULY 15, 2011
Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes. It’s not the concept of the case study I don’t like; it’s the format. Read more and comment on The CMO Site.
Marketing Insider Group
JANUARY 24, 2013
BtoBmagazine – BtoB Online – The resource for # marketing strategists. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Berlin, Germany – [link].
The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.
MLT Creative
DECEMBER 9, 2011
Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. B2B marketers to increase content marketing spending, study finds. Eighty-eight percent of marketers plan to hit the road with mobile programs next year, per an AT&T study.
The ROI Guy
FEBRUARY 15, 2011
Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. . Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Updated Alinean Social Media ROI Calculator - New.
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