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15 Expert Opinions About Business Data

Zoominfo

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data-driven marketing is never ‘done’. Anna Fisher, Senior Director of Marketing, ZoomInfo. But, there’s a reason for all this talk. SiriusDecisions.

Opinions 147
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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. Never fear. You’re in the right place. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Keyword Research.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

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The Marketing Automation Terms You Need to Know

Sharpspring

Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. We even have a special section with terms specific to marketing agencies. Marketing Automation Terms for Agencies. [Or

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The A-Z Guide to B2B Lead Generation

NuSpark Consulting

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing.

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20 Marketing Automation Terms Marketers Should Know

Hubspot

This is an excerpt from our new free ebook, The Ultimate Inbound Marketing Glossary. To grab your free copy of the complete glossary, download it here. If you are curious about marketing automation, you need to be familiar with the key terms related to this concept. Behavior-Based Marketing Automation.

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28 ABM Terms You Need to Know

Terminus

Common Account-Based Marketing Terms. As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around. Pre-Targeting. Account Nurture.