article thumbnail

As over-the-top (OTT) booms, are advertisers keeping up?

illumin

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? This isn’t a new phenomenon, but it is a growing one.

article thumbnail

What is Data Storytelling and How Can Marketing Dashboards Help You Succeed with It?

ClickDimensions

It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Researchers believe storytelling became part of our culture even before language was fully developed. What are you going to do with the data?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does Marketing Have A Marketing Problem?

Marketing Insider Group

With so much fun stuff to do on our phones, we started to ignore boring and self-serving banner ads on websites and television. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. The best marketers today have moved past just “pushing product” into emotional storytelling.

article thumbnail

Top Content Marketing Questions Answered

Marketing Insider Group

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

article thumbnail

10 Most Popular Marketing Articles of 2018

Zoominfo

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. 6 out of 10 people prefer online video platforms like YouTube to live television. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes! Keep reading!

Planning 164
article thumbnail

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. What more could a marketing enthusiast ask for?

article thumbnail

Learning from Our Past Mistakes: A 2015 Guide to Video Storytelling

Content Standard

You could hear it echoing through the halls of marketing departments across America: “We need a blog!” ” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Fast forward to almost-2015.