Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? Well, you’re in the right place.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. For those of you who aren’t familiar with this series, let us explain. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. Let’s get into it! Keep reading! #1:

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. billion users.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. But how can you get to that point?

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Marketing Insider Group

JANUARY 12, 2021

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Customers appreciate, and in some cases, have a high demand for content personalization.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

KoMarketing Associates

APRIL 7, 2021

Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. As we’ve written about elsewhere : “since the pandemic began, 55% of marketers have increased demand gen activity. How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. You can’t build an effective content strategy without these facts and data. That story becomes the heart and soul of everything you write.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

sagefrog

APRIL 16, 2024

The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts. This is especially important when defining your brand positioning and messaging.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. With that in mind, here are five beyond-the-basics strategies for improving your B2B SEO efforts. Guest post by Dylan Berger.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If However, your competitors aren’t going to openly spill their secrets for success. However, your competitors aren’t going to openly spill their secrets for success. If you’ve found the secret, please let us know!

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! A buyer persona is essentially your ideal buyer. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! A buyer persona is essentially your ideal buyer. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Tony Zambito

NOVEMBER 23, 2020

We have all encountered an experience where we happenstance upon a picture. Perhaps it is a picture of your children. When you happenstance upon such a picture, it can bring to mind the story behind the picture. Buyer personas are archetypal representations of actual buyers that articulate insights into their goals.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

Tony Zambito

NOVEMBER 15, 2020

Similarly, buyers can also undergo changes making them almost unrecognizable. The COVID-19 pandemic is changing the face of buyers profoundly. Calling into question for many B2B sales and marketing leaders how well they know their buyers. Redefine Buyer Personas. And make your buyers even more unrecognizable.

Buyer Personas 220

Buyer Personas Digital Transformation B2B Sales Interactive Marketing 220

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. This means you must adapt to the new reality. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. You may have noticed that we’re talking about more than a marketing tactic. What is NOT content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? What is Content Gap Analysis? Source: CoSchedule.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it!

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Focus your time.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. I’m here to encourage you not to give up! Step 1: Reassess Your Keyword Strategy.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. We need to solve the problem now.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

SmartBug Media

JANUARY 16, 2023

You made it! Standing out from the crowd in today’s market may not be as clear-cut anymore, but there are ways you can keep your brand front and center. The B2B winners of 2023 will be the businesses that prioritize their inbound marketing strategies and align them with their target personas. New to inbound marketing?

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. With the target audience and buyer personas identified, next, it is important to craft messaging that addresses their pain points and needs.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona?

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

SmartBug Media

AUGUST 24, 2022

You’ve heard the phrase; you know you should use them. But what are they? What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful? and “What makes up an inbound marketing campaign?”. The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Martech

OCTOBER 13, 2023

We now have machine learning and AI driving much of our marketing platforms. Are you getting the results you want? Are you safe using AI-generated content ? Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest? It depends.

Marketing AI 134

Marketing AI Paid Content Paid Search Agency Automation 134

Launch Marketing

FEBRUARY 28, 2024

With constantly changing trends, marketers must navigate buyer expectations, what is effective and much more. Utilize a Mix of Marketing Channels There have never been more channels and opportunities to distribute content than there are today. How can you create content at an accelerated rate to keep up with buyer expectations?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Launch Marketing

JUNE 7, 2023

This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled, but many companies that have planned to release new products or services might be questioning their next move. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? Many marketers agree — blogging is an important part of their content strategy.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Conversica

JANUARY 8, 2020

When interacting with someone for the first time, conversations tend to hover around general topics like the weather or where you are from. But when you are talking to a long-time friend, conversations flow easily, even if you haven’t seen each other in years. What Is the Demand Unit Waterfall?

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Launch Marketing

AUGUST 16, 2023

Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. For B2B startups, email marketing is the perfect tactic to reach a broad audience and distribute important content and information directly into the inboxes of your audience.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? Each one plays a role in your overall strategy.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Hubspot

JUNE 3, 2020

While this became a habit, it's something I've had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. Second, in my screenwriting class, I learned that every sentence you write should either move your story forward or reveal information. Inspire your audience.

Youtube 101

Youtube Buyer Personas Tactics Class 101