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Crimson Marketing

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Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

But the truth really is that the basics can take you far; all you need is to know what they are and how to implement them: Page Title – Headlines grab the attention of the reader, similar to blog posts, ads, and once upon a time, newspapers (keep them no more than 70 characters including spaces). DO NOT WRITE FOR SEARCH ENGINES.

SEO 100
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4 Ways To Make Your B2B Content Marketing Strategy Stand Out

Crimson Marketing

search, social media, events, thought leadership). “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Conversely, break large content down into microcontent and repurpose: eBook to blog posts, videos to images, blog posts to presentations.

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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

More than half of B2B decision makers “start their buying journey with informal research, using search engines and business blogs to research products, problems, and solutions. Search engines. Vendor blogs. It’s this stage of research where your content can have a real impact on sales.” B2B verticals.

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20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. B2B companies that blog generate 67% more leads than those that don’t. PR: 73% of reporters think press releases should include images. What to consider for your digital audience.

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The Four Pillars of Content Strategy

Crimson Marketing

It could be a blog post, or a presentation, or an article, but it’s usually only one of those things, rather than all of them. For example, you might be producing the content for a blog post related to a product launch. Marketing can help the thought leader develop the blog post. But the next step is to repurpose that blog post.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100
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Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation.