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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Return on Marketing Investment (ROMI) . The ROMI metric calculates a marketing campaign’s revenue compared to the cost of executing that marketing campaign. ROMI helps identify marketing projects that generate revenue or lack traction. . The formula for calculating ROMI is: .

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. A: Well Deanna, again you are spot-on!

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Regardless of what medium you’re working in, some tactics work better than others. Use A/B Testing.

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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Paul also writes the insightful Buzz Marketing for Technology Blog.

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Top 3 Excuses from ABM Naysayers

DemandBase

It doesn’t help that everyday you can read 20 or 30 new blog posts or news articles about ABM that all seem to offer a slightly different point of view. We would love to tackle them in a future blog post. It’s no wonder that marketers feel so overwhelmed, especially if they dive right into the weeds of ABM execution.

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Alas, we haven’t developed sophisticated new tools to make these tactics any more transparent or effective. Online advertising.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. Given that ROMI has the power to pinpoint which campaigns to increase spending on, and which ones to pause or stop running, there appears to be a disconnect. Why is this so?

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