Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. You may have noticed that we’re talking about more than a marketing tactic. What is NOT content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

The Marketing Blender

OCTOBER 14, 2022

Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. While each social media platform has its own unique benefits, they’re not all laser-focused on ROI.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. Look at your social media and content analytics to identify the demographics, location, social likes, pain points, hopes, dreams, and online behavior of those people who have already engaged with your brand.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Accordingly, businesses benefit from incorporating social responsibility and awareness into their marketing initiatives. Social media marketing trends. Shoppable social media feeds.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Like other social media sites, LinkedIn attracts professionals from various industries.

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. So, to learn more about influencer marketing, check out the following blog posts: 8 Best Practices for Influencer Marketing. Embrace the power of influencers.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Blog production increased from 2019 to 2020 , according to SEMrush.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Oktopost

AUGUST 27, 2020

And everyone’s on social media. So, if your social media media feeds start to look like an echo chamber of morning routines and inspirational quotes you’re not alone, and you may be in need of some guidance on how to clean up your influencer feed. Everyone’s an expert and an influencer nowadays.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. I use it to create first drafts of social media posts, blogs, emails, etc. I also use it to enhance our writing.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Let’s start with the business brass tacks. Marketing is the tip of the spear for driving growth and new customer acquisition.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. Take transcript snippets and write blogs around the topic. Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. After all, we all love content. So, what’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

NOVEMBER 5, 2020

Are you looking for the best social media plugin for WordPress to increase your followers? Social media is one of the biggest tools for companies to grow. It gives you instant access to your target audience, can be a consistent resource for boosting your site’s traffic, and helps you get more leads and sales.

Social Media 107

Social Media Media Best Practices Display 107

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. B2B media market is expected to see 4.7 B2B media market is expected to see 4.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. Start where you are. Source: Marketoonist.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. — Sprout Social (@SproutSocial) October 19, 2022. Just like in-feed posts, engagement matters when it comes to ranking Stories. Share your blog or article content. Countdown a product launch.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

ClickDimensions

MARCH 31, 2023

Solution: Social media is one of the greatest tools for NFPs to use when spreading a message and encouraging audience involvement but it is often not used to its fullest. The greater your presence and reach on social media, the more people see your message and become a member.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Optinmonster

FEBRUARY 2, 2024

Did you know that the average ROI for email marketing is 3600% ? In this post, I’m going to cover some awesome ways you can use social media and your existing website to grow your email list for free. How to Generate an Email List for Free With Social Media 1. Offer Lead Magnets and Content Upgrades 10.

Ad Building 77

Ad Building Paid Search Agency Social Media User-Generated Content 77

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Starting a blog for your business is simple.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Bannerflow

AUGUST 3, 2021

This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. We’ll focus on everything from automated production to personalisation and the use of live data feeds. Create display and social ads simultaneously. Use of live and automatic data feeds. Reuse and repurpose creative assets.

Display 98

Display Advertisements Advertising Digital Asset Management 98

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Scoop.it

JULY 13, 2023

Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Heinz Marketing

DECEMBER 11, 2020

The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. New contacts feed your sales funnel. These include items like your SEO strategy, lead nurture, and content strategy.

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139