Launch Marketing

NOVEMBER 15, 2023

Despite its recognized importance, video remains underutilized across various major social media platforms. While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers. Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Liveintent

MARCH 30, 2022

In this blog post, we’ll explore how you can leverage first-party data gathered from your email newsletter programs to drive revenue. Equipped with your first-party data, you can offer the advertiser an opportunity to get in front of the right audiences to help promote their launch. First-party data and Commerce businesses.

Paid Content 62

Paid Content Paid Search Agency Paid Social Agency Advertising Agencies 62

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. The High Road Agency. Arcane Digital. B Squared Media. Fifty & Five. Bien Media.

Advertising Agencies 71

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 71

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Share on Social Media. Run a Paid Promotion on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Outgrow

APRIL 30, 2020

Top 15 Advertising Agencies in the Midwest USA. This blog can help you with all your problems. We have put together a list of the top advertising agencies in the Midwest, USA. These advertising agencies in the Midwest USA can help you do just that. The Motion Agency. Struggling to put your brand on the map?

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

QuanticMind

APRIL 9, 2020

A great many small-to-medium businesses work with marketing agencies in lieu of hiring their own team. The vast majority of marketing organizations harbor strengths and weaknesses in particular areas and agencies likewise have different experiences, knowledge, and technologies to help with certain channels and strategies.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Webbiquity

JANUARY 30, 2020

You can also ask influencers to promote limited-time offers of selected product lines. The Lime Tree Clinic partnered with influencer, Laurah, to promote 10% off deals on beauty treatments on their one-year anniversary in January 2020. Boost Your Top-Performing Social Content. Image via Instagram. Image via Instagram.

Marketing AI 232

Marketing AI Branding Brand Identity Advertising Agencies 232

Martech

DECEMBER 5, 2022

Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K followers).

Email Marketing 120

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 120

Marketing Insider Group

JANUARY 2, 2024

Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. Reassessing Social Media Investment Our research shows that, on average, social media contributes to less than 2% of a company’s website traffic.

Social Media 250

Social Media Social Marketing Media Content Marketing 250

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Inbox Insight

MAY 24, 2022

What it comes down to, is the extent to which customers are able to recognize and recall a company simply by becoming familiar with their brand. Paid search and paid social are considered key channels in driving brand awareness. PPC – Pay Per Click. PR – Public Relations.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

SmartBug Media

MARCH 27, 2019

Would you rather listen to this blog instead of reading it? If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. Paid social advertising can get overwhelming.

Advertising Funnels 76

Advertising Funnels Top of Funnel Template Facebook 76

Outbrain

OCTOBER 21, 2020

Jonas Olausson is the founder of Joinative, a native advertising agency and SaaS. First of all, Joinative is a native advertising agency. In a nutshell, Joinative is a company that can help almost anyone interested in native – from newbies that need training to experts that require sophisticated solutions and tools.

Paid Search Agency 49

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 49

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from. Be careful not to become overly promotional by inserting your brand into your content too much.

Paid Content 177

Paid Content Advertisements Advertising Paid Search Agency 177

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. They may even extend to your social media and email strategy. Additionally, your lead magnets should be promoted on your company’s social media channels.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Contently

MARCH 11, 2020

We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Studies 210

Case Studies Case Study Studies Paid Search Agency 210

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

InsightSquared

SEPTEMBER 4, 2019

A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company. Organically through your website, a Google search (Adwords), a post on a free social channel, a paid social ad, maybe through a chat pop-up, or maybe via an email promotion, among others.

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Different social media platforms have different requirements for video.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

The Marketing Blender

MARCH 15, 2021

Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Get what you pay for with Paid Social Campaigns. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results?

Marketing Budget 290

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 290

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. Most marketers used paid media to fuel owned media. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

illumin

SEPTEMBER 25, 2023

The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music. MySpace marked a shift in social media into the mainstream. The birth of paid social With the rise of social media came the birth of social media marketing.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Creating engaging videos?

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Biznology

AUGUST 13, 2020

It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service. Say you are a mobile pet groomer and, to get the word out about your services, you write some posts for your blog about the fact you do mobile grooming and other grooming tips.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. If you’re an agency, or work with an agency, you may start out using your in-house copywriters. Or, you’ll use a company like Contently to help source your writers.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. But motivation can be hard to come by.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Metadata

AUGUST 24, 2021

Ahrefs and HotJar follow a similar framework to prioritize their blog content. We also noticed organic content around growth marketing — blogs and social — not only drove engagement, but also SQLs. Once we found clips we liked, I would write a few headline options for each and send to our video agency to edit the raw footage.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Brandpoint

APRIL 13, 2023

Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. Simply post the video onto your social channels with a strong CTA to the text. Also, instead of referencing static graphics, consider embedding video snippets into the blog to expand on topics.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social. Here are a few ideas. It’s hard to beat a tweet.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Metadata

AUGUST 16, 2021

When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), Ahrefs and HotJar follow a similar framework to prioritize their blog content. We also noticed organic content around growth marketing — blogs and social — not only drove engagement, but also SQLs.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

NetLine

NOVEMBER 13, 2018

The “All-in-one marketing agency”, and all-in-one marketer: a well-rounded perspective on demand generation. In our latest installment of the Marketer Showcase feature, we caught up with the President of marketing agency 190west , Tom Prendergast. How does Content Marketing fit into your overall marketing strategy?

Demand Generation Agencies 58

Demand Generation Agencies Paid Social Agency Paid Search Agency Advertising Agencies 58

Content Marketing Institute

JANUARY 25, 2019

If they’re interested, she offers or suggests another blog piece going into more detail about that one tip. This approach has resulted in a 16% increase in blog traffic month over month. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. The key is promoting it to individuals.

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106