Biznology

JANUARY 18, 2013

If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome. Traditional knowledge has been an accident of paper.

Paper 80

Paper Business Broadcasting Advertising Mediums 80

Biznology

OCTOBER 28, 2013

Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types. Joe makes a compelling case for promoting content delivered by subscription, like newsletters and social media follows. Focus on securing subscriptions.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

AUGUST 24, 2010

Here are some options to consider: Blog - If you don't already have a company blog I suggest you do that pronto. I think an excellent example of this can be found at Active Strategy's blog, The Glue. Newsletters - What better place to exhibit expertise than the company newsletter?

Validation 80

Validation Intent Thought Leadership Wikipedia 80

Biznology

JULY 9, 2012

I have the obligatory Web site, but I don’t advertise or send email newsletters. Content should be a mix of original (white papers, ebooks, infographics, blog posts) along with curated. A year ago, I started my own consulting business and from the start, I’ve had a steady stream of clients.

Marketing Budget 80

Marketing Budget Ideal Customer Profiles Network Marketing Social Networks 80

Biznology

DECEMBER 2, 2014

Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” ” Notice a strange similarity to Inbound Marketing?

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Biznology

DECEMBER 23, 2013

And if you do it right, people will click the links you share (many should link back to your site or blog) and end up in your inbound marketing funnel. Ask an engaging question that relates to a blog post or tweet a quote from your blog, then include a link. Blogging is obviously a great channel for content marketing.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80

Biznology

DECEMBER 17, 2013

So to, people often reject outdated (or seemingly outdated) websites, and they’ll dismiss you, too, if you’re using Ye Olde Busyness Lingoe instead of the most current language, testimonials, references, case studies, client list, and white papers. Consider adding a blog to your site and opening up comments—and respond to them, too.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80