Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JULY 23, 2010

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. It will help to drive more traffic to your site where you could build a deeper relationship with them. Another great way to showcase your in-house experts and expertise is to add a blog to your main site.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

NOVEMBER 16, 2009

Just adding a sign up form in the sidebar of your site or blog stating “Sign up for our monthly e-newsletter for the latest news and handy tips” may be a direct call to action but is it really an irresistible offer or incentive? No, telling your readers what to do next is only half the battle. . –

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 29, 2010

Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly. Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Otherwise, your traffic will dry up and the hard-earned readership will lose interest.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

OCTOBER 21, 2010

Social media: When others tweet about your blog post or content, it becomes more trustworthy versus you pushing it out which is usually looked at with suspicion. Social media accounts like Twitter, Facebook and LinkedIn are free to set up. He attributed that to poor lead nurturing because of a lack of in-house expertise.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

AUGUST 24, 2010

Use social media judiciously to increase name recognition, drive traffic and build a community. Leave a Comment { 1 trackback } wp-popular.com » Blog Archive » Is Your Industrial Website Still Just a Business Card? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60