The ABM Agency

APRIL 21, 2023

Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. How do they measure success?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

JUNE 24, 2019

AI can identify high-value prospects at scale and complement your sales team’s efforts by delivering a personalized, multi-channel customer experience that complements your reps’ sales calls. Account-Based Marketing and AI Working Together. Your inside sales reps are the sales quarterbacks.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. In this blog, I’ll cover all the information you need for a successful marketing automation manager hire: Find a Modern Day Da Vinci.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. By following these three rules: Listen to your audience : Listening across every digital channel is paramount. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. And create blog posts, email content, and social content from past events.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. For this reason, taking a multi-channel approach to marketing is more important than ever – and social media needs to be a part of that.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

DiscoverOrg

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. You can find me on most social channels, but I’m most active on LinkedIn. Account-Based Marketing.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Customer Experience Matrix

MARCH 26, 2015

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 31, 2017

The way I see it, the new Explore Feed could go one of two ways: users could adopt it as a news aggregate similar to an Apple News feed that they check for updates, blogs, and articles to share, or they could completely disregard it and treat it as a spam folder. Facebook ultimately is in the business to make money. Understand Your Audience.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Martech Advisor

OCTOBER 23, 2019

The company also hosts the HubSpot blog, which is a content goldmine for beginners to marketing as well as small marketing teams. The tool offers advanced features such as multi-channel customer engagement, machine learning and AI-powered recommendation machines, and e-commerce optimization platform. Parting Thoughts.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Vidyard

MARCH 23, 2021

Unlike traditional assets like blog posts, eBooks, and emails—which only tell you whether someone visited or opened something—videos produce intent data. Are you publishing on channels where prospects are and are likely to watch? The optimal length for videos varies based on type, channel, and topic.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. Facebook, LinkedIn, and Twitter). Multi-Channel Campaigns. Just like any other successful marketing channel, social media doesn’t work in a silo.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

APRIL 18, 2012

by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. This is a wildly exciting time for Marketo! These applications encourage social sharing, supercharging the results of every multi-channel marketing campaign.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Social Marketing 48

Heinz Marketing

JULY 5, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. To watch the video, here’s the LinkedIn on-demand version. If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. My name is Matt Heinz.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

chiefmartech

APRIL 12, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Channels or Interaction Points: To offer better experiences through any channel such as Facebook, chat, ads, Messenger, mobile app, email, SMS, Twitter, LinkedIn, push notifications, website, POS, call center, voice, etc.,

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Description: For years, Conductor has put on this multi-faceted conference in the Big Apple. Sponsor: Marketo. Great for: Marketo users, customer engagement representatives, and advertising executives.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Content4Demand

APRIL 10, 2019

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. However, technology specifically has continued to remain siloed as B2B or B2C point solutions.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Allocadia

JUNE 14, 2019

They are an experienced researcher and will be looking on LinkedIn, G2, and Quora for information on the company without their bias. Digital marketing is the only channel generating sales. The end result is a closed loop integration system between Allocadia, Marketo, Salesforce, and Workfront. How do you cut through the noise?

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Seventh Sense customers include SAP, the Daily Wire, and AppsFlyer.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

APRIL 9, 2014

Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing.

Marketo 48

Marketo Planning Lead Ranking Work Management 48

SnapApp

AUGUST 10, 2016

It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. Moving forward, the company plans to increase its blogging efforts and will depend even more on these tools to make the process effective and results-oriented. It uses CoSchedule as a content calendar.

Planning 48

Planning Work Management Efficiency Tools 48

Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) Use those that are finding you from search, or following you on LinkedIn or Facebook, and the actions surrounding these channels as a trigger for campaigns.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Channel Management. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Heinz Marketing

AUGUST 5, 2021

I hope this blog post serves as a starting point if you’re interested in ABM platforms or a great resource if you’re looking to brush up on a few platforms out there. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Reviews/rating: G2 Rating: 4.3 / 5.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Adobe Experience Cloud Blog

JANUARY 19, 2009

First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Test social media channels. Tags: b2b marketing demand generation lead nurturing lead scoring marketingsherpa marketo sean donahue.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

OutboundView

FEBRUARY 28, 2019

Add calls-to-action for your blog, events, and gated content on your website to passively capture emails over time. Rather than churning out a bunch of unique, disjointed pieces of content, you can turn one epic piece of content into a multi-purpose series of articles, videos, and podcasts. Technique #6.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Onalytica B2B

APRIL 20, 2016

For these 3 revenue generators, funnel effort into 3 primary traffic channels (paid, owned and earned) that will gain qualified exposure for your business — e xposure that converts into sales. With new channels, media and technology popping up every month, it’s only getting more complex. That’s all! ” TOPIC ANALYSIS.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Adobe Experience Cloud Blog

MAY 13, 2013

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. This post shares 10 best practices for blog design that we have incorporated into our new blog, and why. 10 Principles for Blog Design. Highly visual content design.

Marketo 48

Marketo Practices Merchandising Best Practices 48

Only B2B

JULY 21, 2023

This blog explores the significance of content syndication metrics in measuring success. It involves partnering with content syndication platforms or networks to distribute valuable and informative content to a broader audience beyond a company’s owned channels.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Oktopost

OCTOBER 26, 2020

As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Multi-account, multi-platform conversion tracking.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

DealSignal

JUNE 14, 2021

#2 Engage your leads on social media LinkedIn is a great platform for outbound sales and B2B lead generation. You can view their recent posts and LinkedIn activity to get a sense of their interests, workplace opinions, and personality. You can tap into this social network to prospect for new leads. Take tip number two, for example.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing & Strategy Data Hygiene Multi-Channel 52

Adobe Experience Cloud Blog

DECEMBER 15, 2014

I looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. Not too shabby! New Name Acquisition. Opportunities.

Multi-Touch Attribution 48

Multi-Touch Attribution Sales Management ROI Top of Funnel 48

Heinz Marketing

FEBRUARY 8, 2021

Pacific you can find the transcription and recording here on the blog every Monday morning. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98