Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. I have never blogged but I know how to build a website.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. I have never blogged but I know how to build a website.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Velocity Partners

FEBRUARY 20, 2024

Not only because his proposed methodology mirrors almost perfectly our approach at Velocity when crafting digital marketing audits and blueprints (more on this later) but also because it echoed a feeling we’ve had for a while with our own clients. Coincidentally, we recently explored this very topic in this blog post.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

markempa

OCTOBER 6, 2014

In addition to implementing Sales and Marketing huddles, here are 31 ideas you can use to improve alignment and collaboration: Train your sales people on how to optimize your lead generation investment and how to give you feedback. Regularly get the marketing team out into the field with the sales team and channel. Be flexible.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Leadspace

JULY 7, 2019

Most marketers don’t understand why these codes are so much more than just a random assortment of numbers–however, a majority of business databases and other research tools use these codes to classify and organize industries. This blog will cover what these codes mean and how to use them for effective B2B marketing. .

SIC 54

SIC Planning Paid Search Agency Aggregators 54

Marketing Insider Group

SEPTEMBER 2, 2010

See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

SalesIntel

OCTOBER 13, 2021

Explore how to create B2B leads, maximize your outcomes, learn new techniques for you and your marketing team, and understand the big picture. The guide includes: Follow the Proven B2B Lead Generation Strategy. Know Your Sales Qualified Leads and Marketing Qualified Leads. Generate Leads from Your Webinars.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

Televerde

DECEMBER 27, 2017

Because such an engagement strategy should serve as the foundation for all your marketing and sales activities, both parts of the business must share a common language and agree on goals around lead qualification, buyer personas, and more. Develop a Framework for Scoring Leads and Routing Them Through the Buying Cycle.

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

Rev

JULY 5, 2023

Whether you’re new to building a GTM strategy—or you’re ready to refresh any areas of your existing one—this blog post is for you. You’ll get a close look at the critical components of go-to-market plans, the steps to create one and tips to help you make the most out of your strategy. What is a go-to market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Marketing Insider Group

NOVEMBER 2, 2010

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Plus one shameless backlink to a story of my own on marketing planning. Share: Read more from Strategy marketing plan Click here to cancel reply.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 5, 2010

Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

JUNE 11, 2010

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

SendinBlue

AUGUST 24, 2020

The intuitive suite of capabilities creates an enjoyable customer experience, from lead qualification to nurturing and post-sale support. The Sendinblue Tracker lets you track visitors exploring your website and add them to marketing workflows based on their onsite behavior.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Valasys

JANUARY 16, 2023

Depending on the industry it serves, Pardot can be used for the following marketing initiatives: . With the help of this function, you can compile a list of all the activities that prospects have taken on your website, in forums, on blogs, and on landing pages. . Lead Qualification: . Social media marketing: .

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Marketing Insider Group

OCTOBER 26, 2010

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Lake One

JUNE 27, 2019

With that being said, there are several ways marketing can move the needle and enable sales. Lead Qualification. Reporting needs vary from company to company, but one constant is the need to qualify leads. Every B2B company has to have some type of lead qualification process. Read more about SLAs here. ].

Lead Ranking 40

Lead Ranking Marketing Qualified Leads B2B Sales Sales Qualified Leads 40

B2B Marketing Directions

JANUARY 4, 2015

We're now well into the prediction season, and it's easy to find articles, blog posts, and webinars that focus on what will happen in marketing in the coming year. Ross focused on two major issues: What were the top challenges facing marketers in 2014? In this webinar, Ms. To address these pressures, Ms.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! And change it now.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Launch Marketing

NOVEMBER 7, 2018

This information in turn informs the overall marketing strategy and budget. It’s possible to collect data and execute on marketing plans in multiple tools: there’s Google Analytics for website tracking. MailChimp for email marketing. Maintain sales and marketing alignment. Unbounce for demand gen landing pages.

Marketing Automation Services 67

Marketing Automation Services Marketing Automation Automation Lead Ranking 67

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day). Not building networks or using syndication – This is not the “Field of Dreams” (if you build it, they will come).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

SalesIntel

NOVEMBER 24, 2021

This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. . Intent data gives actionable information about the purchasing intent of a buyer that can be used for lead generation and lead qualification. What is buyer intent data? .

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Wash, Rinse, Repeat. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Hubspot

APRIL 23, 2020

While people still need to buy products, marketing teams should be adapting their strategies to focus on learning and education. At HubSpot, our blog and HubSpot Academy sites have seen significant traffic upticks since pre-COVID levels. Use this guide to develop a start-to-finish content marketing plan.

Advertising Benchmark 92

Advertising Benchmark Budget Programs Open Rate Response Rate 92

Marketing Insider Group

JUNE 9, 2010

These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. The next step is building your social media strategy while leveraging the findings of your monitoring program. This strategy should include a mix of tactics that will provide support to the campaign.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

NOVEMBER 1, 2010

Start blogging Make “social” part of your marketing DNA. Related Posts: Tweet Chats: Organized Chaos or Untapped Marketing Opportunity The 4 Cs of Social Media How To Focus On Your Marketing Plan Social Media and the Case for Marketing Optimism Need to Drive Leads? Amplify good news.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

OCTOBER 7, 2010

Quantity 6 Content Marketing Tips That Drive Leads 11 Reasons Why Outbound Telemarketing Programs Fail About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. We’re a sales blog that offers tips and advice to b2b sellers.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100