Zoominfo

JANUARY 11, 2021

By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Use Intent Signals. What’s more, using intent signals allows you to reach buyers earlier in the sales process, putting you ahead of the competition.

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Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Putting ZoomInfo together with Clickagy will solve that conundrum.

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Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

DECEMBER 28, 2020

Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. How to spot buying signals. They visit websites where they read blog posts, watch product videos, or download a guide. How do you access buyer intent data? Identify new prospects.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. What is Firmographic Data?

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Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Nothing worse than spoiling a strong intent signal because you were overeager. Take retargeting, for instance.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

JANUARY 11, 2021

By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Use Intent Signals When a buyer has a pain point, they typically do some preliminary research on how they can fix it.

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Intent Signal Zoominfo B2B Marketing Analytics Tools 100

SalesIntel

MAY 16, 2024

The answer lies in intent data, which helps your team prioritize their time. There are thousands of intent signals available. We at SalesIntel partner with Bombora to bring you buying intent, and we recently launched our own PredictiveIntent. How does VisitorIntel work?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Websites Bombora Intent Signal 52

Top Rank Marketing

OCTOBER 17, 2023

Strategic Evolution: Initially, webinars were tools for retention and renewal. Registration processes can capture intent signals, offering precious nuggets of information for more tailored follow-ups. The shift to digital made it essential to incorporate more interactive elements in webinars.

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Webinar Metrics Forrester Top of Funnel Research 115

SalesIntel

DECEMBER 8, 2023

From unraveling the intricacies of data enrichment tools to deciphering the profound impact on lead quality, segmentation, and personalized engagements, this guide is your compass to amplifying B2B lead generation and mastering lead management through the prism of enriched insights.

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Lead Generation Lead Management Work Management Marketing Management 52

SalesIntel

JULY 10, 2023

Intent data from various sources provide invaluable insights into prospects’ behavior to help businesses identify high-value opportunities, personalize their outreach, and drive conversions throughout the sales funnel. Intent data helps businesses identify and engage with prospects in the buying journey ‘s early stages.

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NetLine

JANUARY 30, 2024

When we introduced INTENTIVE , our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.

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DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. The nuance is that there’s a lot of granularity within topics.

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Intent Data Intent Top of Funnel Intent Signal 92

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

JULY 25, 2023

In this blog, I want to stress the significance of starting with a clear, quantifiable definition of lead quality and how to score those leads effectively. By leveraging B2B intelligence tools like SalesIntel , companies can incorporate additional data points and enhance their lead-scoring models.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

Inbox Insight

MAY 31, 2024

As ABM scales, automation tools help deliver this 1:1 messaging without heavy manual effort. Trend 2: Intent-based lead generation Understanding and leveraging buyer intent data is becoming increasingly important for effective lead generation. Those with low intent may need more nurturing.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look.

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Intent Data Intent Lead Ranking Marketing Automation Services 62

Heinz Marketing

MARCH 16, 2022

Intelligent tools like Quill and others are already being used by AP, Washington Post, and Forbes to create news that generates more engagement on their website. AI content generation tools in B2B have many advantages. AI has the potential to help marketers map out end-to-end content strategies. Content generation. Content curation.

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Marketing AI Digital Transformation B2B Marketing Top of Funnel 111

Only B2B

SEPTEMBER 6, 2023

In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. Skyrocketing Conversion Rates : Engaging with prospects displaying intent signals is like having the key to unlock the doors of lead-to-opportunity conversion.

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Intent Data Lead Generation Intent Lead Scoring 62

Oktopost

OCTOBER 8, 2023

With the right employee advocacy tool , you can easily share pre-approved content on the go that you can personalize to create an engaging social selling strategy with ease. Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs.

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Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

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Intent Signal Zoominfo Intent Bombora 40

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. So, how will you leverage intent data? Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI.

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Intent Data Intent B2B Sales ROI 62

SalesIntel

APRIL 25, 2024

Utilizing the powerful intent signals provided by SalesIntel, you can continuously monitor your customer base’s satisfaction and identify those actively researching alternative providers or solutions. But how do you fight shift risks before they become cancelation requests?

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Ideal Customer Profiles Work Management Marketing Management Tactics 52

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Albacross

JANUARY 19, 2022

Standard attributes include the basic firmographic and technographic data of your ideal customers – industry, location, employee size, company revenue, tech tools they are using, to name a few. For example, challenges, pain points, metrics they are being measured on, goals, and tech tools they use. Find things that they have in common.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Inbox Insight

APRIL 22, 2024

This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the role of a lead generator is essential for utilizing the best lead generation tools. One strategy has proven to be a game-changer – lead generation.

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Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Only B2B

JUNE 30, 2023

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. Here are some strategies supported by relevant data: Intent Data Analytics: By utilizing advanced analytics tools, businesses can gain valuable insights from intent data.

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SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data takes the guesswork out of your sales and marketing approach. It allows you to offer content based on lead intent signals and triggers.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

B2B Marketing Exchange

NOVEMBER 30, 2023

With AI-powered tools, you can improve lead scoring, implement chatbots for instant customer support, and personalize content at scale. Additionally, tracking intent signals across digital channels enables you to engage with potential customers when they are most interested , increasing your chances of success.

Trends 52

Trends B2B Marketing Lead Scoring Lead Ranking 52

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide?

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Inbox Insight

NOVEMBER 17, 2023

Using intent-based marketing tools : Intent marketing relies heavily on the performance of intent data tools. These tools enable B2B marketing teams to match their TAL with the most relevant intent signals for their brand.

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Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

6sense

DECEMBER 1, 2021

Reading Signals Near and Far. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications. Customer intent signals live there, too. These tools can bring clarity to your customers’… Buyer journeys.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

Reading Signals Near and Far. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications. Customer intent signals live there, too. These tools can bring clarity to your customers’… Buyer journeys.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. Some users may appear interested in a product or service but are not in-market—at least not yet.

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Intent Data Account Based Marketing Intent ABM 52

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

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Intent Data Intent Intent Leads Intent Signal 52

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?”

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