Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 20, 2010

This is where blogging is a fabulous tool. Instead of asking to "network,” offer to write up the interview and post it on your blog, or just point a Flip cam at the person's face and post the video clip along with a link to their website. A thank-you note reinforces the impression you've made.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

APRIL 18, 2012

version of the classic impression, but social network interactions are potentially much more important because members can comment upon, endorse and share other members’ activities with their own networks. Marketers can think of these communications as a Web 2.0 The core feature of Twitter is the activity stream.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. These numbers are impressive, but in our experience, they’re more the exception than the rule. That’s an impressive result, but it isn’t a return.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. My advice: don’t bother.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

SEPTEMBER 6, 2011

Klout’s weaknesses have not stopped it from amassing an impressive list of more than 3,000 business customers and from being incorporated into popular applications like HootSuite as a standard metric. A retweet, which is a one-button operation, is just as good as a thoughtful commentary on a blog.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 20, 2011

We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. I’m sure this list is not comprehensive, so leave a comment with your impressions. Here are the six points we arrived at.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago. They still seek to communicate a message or favorable impression.

Social Media 50

Social Media Media Peer-to-peer PR 50