Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

SmartBug Media

OCTOBER 9, 2019

Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Whether you’re auditing specific conversion paths, or reviewing the full scope of your lead generation strategy, understanding your personas is critical to your success. Consider a Persona Refresh.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Parse.ly

JANUARY 28, 2021

With more digital content being produced than ever before, working with a smart, data-driven content strategy is crucial in attracting, engaging, and converting those valuable new customers. joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Heinz Marketing

APRIL 19, 2022

So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. Leads: How do You Classify Them?

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Do more virtual events. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

OCTOBER 12, 2022

There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . GA4 no longer has goals, instead, every conversion is tracked as an event. . Choose each conversion event you want to import. . Top campaigns .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Zoominfo

DECEMBER 28, 2020

Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. When B2B buyers need to solve a problem, they start researching online. They visit websites where they read blog posts, watch product videos, or download a guide. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

DealSignal

DECEMBER 28, 2021

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. When interest is created, your audience is more likely to visit your website or social media, click on ads, or visit landing pages. Table of Contents.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Directive Agency

MAY 24, 2017

In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Demand Generation Versus Lead Generation. So I scroll up and see that I could have the chance to attend an event hosted by E. All I need to do is give them my email address.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

NetLine

JULY 12, 2018

When it comes to awesome duos, webinars and lead gen go together like peas and carrots, PB&J, Pam and Jim. In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead generation on the NetLine Portal. Yes, that is another reference to peas.).

Fulfillment 45

Fulfillment Webinar Metrics Lead Gen API 45

markempa

AUGUST 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

Only B2B

JUNE 9, 2020

Telemarketing must always be an indispensable part of your marketing strategy. When it comes to generating leads, there are numerous ways to guarantee efficient contact generation. Generate Leads Via Telemarketing. Outbound and Inbound Lead Generation. Lead generation can be further broken down into-.

Telemarketing 118

Telemarketing Sales Qualified Leads Effectiveness Lead Scoring 118

Contently

JULY 16, 2017

This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue.

Lead Generation 134

Lead Generation Lead Scoring Lead Ranking Generation 134

Vidyard

DECEMBER 12, 2017

On-Demand Webinars. Live webinars continue to be a reliable lead source for many B2B marketing teams. But once your Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. webinar ends that doesn’t mean you’re done with it. – Hootsuite.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Outbrain

AUGUST 22, 2021

Lead generation is a strategy for driving traffic to your product or business. Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies. Host a webinar to get new leads.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

BenchmarkONE

OCTOBER 22, 2020

You need leads to feed your inbound marketing strategy, and the more you have, the more chances you have to convert those leads into paying customers. . Lead generation will always be a contributing factor to your businesses’ success. Are You Using the Right Content for Lead Generation?

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

markempa

AUGUST 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Test dynamic #content recommendation engines to populate your emails, says @bestofjess. Sponsor an event and buy a plane ticket. 50,000 or $100,000: Sponsor events. Invest in success.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

Outgrow

SEPTEMBER 12, 2022

Looking for some proven B2B demand generation strategies to boost your business? So, without further ado, let’s have a look at some of the best B2B demand generation strategies that top brands use to grow! B2B Demand Generation Strategies That Top Brands Use to Grow. They have an outstanding LinkedIn strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Social Media 128

Social Media Media Blogger Co-Registration 128

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You may want to think again.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

The Marketing Blender

NOVEMBER 22, 2023

We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation. Historically, companies have often presumed that their target audience frequents trade shows, leading them to invest in booth spaces and hope for buyer interactions.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

Content4Demand

APRIL 12, 2019

It’s not uncommon to focus much more energy on lead-gen than on customer retention, but that means we may be leaving opportunities on the table, both in terms of sales dollars and the chance to build stronger relationships with the customers who already know us. . Hosting an event doesn’t require an Adobe Summit-level budget.

Loyalty 65

Loyalty Lead Gen Lead Scoring Lead Ranking 65

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JANUARY 25, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. I call it our integrated marketing strategy.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

KoMarketing Associates

FEBRUARY 18, 2016

Tactics and strategies will vary depending on the client or project you’re working on – there is no broad-brush approach that will work best for everyone. What’s important is to spend some time digging into the data and metrics so you can maximize the conversion potential of your content efforts. Dig into Search Queries. Clearly not.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

SnapApp

JANUARY 22, 2019

And having more leads is also not necessarily better, but having better leads? That’s the key message of a webinar we did about qualified leads recently, and it speaks to a lot of what’s going on in marketing right now. You ask these questions early on in lead generation, but not too early. That is better.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96