Zoominfo

FEBRUARY 17, 2021

However, arming yourself with a simple triple-touch strategy will take the guesswork out of your sales cadence. Read More] How to Use Sales Multi-Threading TOUCH 2 – Send a Personalized Warm Email Your email is the foundational step of your sales cadence. This takes us to today’s post.

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130

Marketing Insider Group

OCTOBER 27, 2020

Develop a Content Calendar and Commit to a Cadence. You’ll put all this together into a content calendar and commit to a cadence of publishing. How many blogs should you write a month? However, research on blog frequency suggests that the magic number is 11. Your content—blogs, videos, etc.—will Pillars in Place?

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

ViewPoint

AUGUST 6, 2018

Lack of a consistent cadence: There is a precise cadence (combination of dials, voicemails and emails and in some cases direct mail) that is a fit for every situation. Not leaving voicemails and/or not sending emails is a huge mistake. A call-flow coupled with cadence gets the job done.

Marketing Management 136

Marketing Management Sales Qualified Leads Cost Lead Scoring 136

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog. For instance, will the blog posts be going out every day?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Vision Edge Marketing

DECEMBER 15, 2020

Who authors your blog content? Who writes and sends your emails? If your buyers are CFOs, maybe your emails should be written and sent from your CFO. ? Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on. Consider these questions: ? Are you selling to marketers?

Peer-to-peer 286

Peer-to-peer Buy Sales Cycle B2B Sales 286

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Writing Only About Personal Interests.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Also, simply put, anyone can send an email. In fact, according to YCharts, email is the most popular communication channel among investors. To fix this, advisors need to improve their email communication strategy. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Also, simply put, anyone can send an email. In fact, according to YCharts, email is the most popular communication channel among investors. To fix this, advisors need to improve their email communication strategy. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Rev

OCTOBER 2, 2019

A nurture cadence. When it comes to building a successful nurture cadence, we’re breaking down four best practices to live by. . A nurture cadence is a series of touchpoints delivered over a given period of time. Start by testing a two cadence frequency. Send one email every week over the course of a month.

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 113

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

ViewPoint

JANUARY 26, 2018

Multi, multi, multi (which is multiple dials, voicemails, emails and in some cases direct mail across several sales cycles) has been re-termed “Cadence.” Some people ask if voicemail and email should be part of the sales lead generation cadence. So, I know voicemail and email as a part of the contact cadence works.

Sales Qualified Leads 120

Sales Qualified Leads Work Management Marketing Management Terms and Conditions 120

Launch Marketing

JULY 19, 2023

It should drive all your work as a marketer, guiding every email campaign, blog, social post and similar touchpoint. For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach. Your brand strategy will include a mixture of channels.

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Contently

APRIL 4, 2023

Then you can apply what you’ve learned to other web pages, email campaigns, ebooks, and more. If you haven’t put your content into an update cadence yet, this is a good time to start. Decide on a feasible cadence to update the most needed pieces, be it once every month, for example.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

DealSignal

APRIL 10, 2024

The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SmartBug Media

APRIL 13, 2020

If you’re familiar with Marketo’s program types , you know that engagement programs are great for drip nurture emails. You can use them for your welcome series, for mid-funnel emails that go out when a lead score increases—really anything that goes out on a set schedule. Streams cast (send) emails on a schedule.

Marketo 105

Marketo Rules Top of Funnel Advertising Funnels 105

Heinz Marketing

JANUARY 21, 2022

Update the copyright dates that appear in your email and landing page footers. Every email template, scheduled or triggered email, active landing page, and landing page template needs to be updated. As I mentioned in a previous blog post , if you’re not using global tokens, you need to be. Review your nurture content.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Automation Copyright 102

Conversica

SEPTEMBER 22, 2020

Previously bounced when emailed by your Marketing Automation System (MAS) or reps. Previously opted-out or marked your emails as spam. We know that no one has 100-percent healthy leads in their various systems, but there is a point at which it’s too risky to continue emailing low-quality leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 52

Marketing Insider Group

JULY 21, 2020

In Agile marketing, an example could be that the SLA for a new blog article creation is three business days. For example, there might be three different tasks for blog articles and they could be under the Content theme. In Agile, “cadence” refers to the number of days or weeks in a sprint or a release. Success criteria.

Planning 209

Planning Work Management Marketing Management Allocation 209

Adobe Experience Cloud Blog

MARCH 25, 2020

Ensure you have a thoughtful email cadence in place prior to delivering your first invitation. Promote the reward visually in all invitation emails, reminder emails and the registration landing page. Customize the reward email with follow-up content and a call to action. Remind, Remind, and Remind Again.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

The Point

AUGUST 29, 2017

Answers to these questions will help define message, tone, offers/content/calls to action, and the type, sequence, and cadence of communication channels or touchpoints that make up a play. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Contently

DECEMBER 13, 2022

Email: Open rate, click-through rate. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., You can also use banners or pop-ups to encourage readers to sign up for an email newsletter or access free resources.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Martech

SEPTEMBER 25, 2023

Was it the last email, event or offer that contributed to that sale? How many email recipients responded to your offer of a demo of the new product either at the show or elsewhere? However, an energetic intern has pointed out that one of your engineers has written a blog published in the same time frame. Data validation.

Marketing AI 115

Marketing AI Marketing Attribution Work Management Marketing Management 115

Biznology

JUNE 4, 2019

That is now called the “cadence,” and it works. You can’t depend entirely on email. Use phone calls, voicemails, emails and even some direct mail to invite prospects into a dialogue. Not via email, I gather! Email can, in fact, be a part of the equation. I also encourage people to sign up for our blog.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Martech

MARCH 2, 2022

The chance of the user biting on an email cadence, picking up calls, or clicking on retargeting ads diminishes every minute that a salesperson is not in contact. ??. Imagine this process: Zero seconds: A prospect asks to chat on an article, review site, or 3rd party blog post.

Top of Funnel 113

Top of Funnel Activities Intent Signal Advertising Channels 113

Launch Marketing

DECEMBER 18, 2019

In 2019, it was estimated that the number of active email accounts would hit 5.6 billion accounts equate to a lot of opportunities for your email marketing. And as the number of email accounts grows, so do the trends, strategies and opinions surrounding email marketing.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy B2B Marketing 93

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Set a cadence strategy based on triggers to engage customers when things send up warning flags. For example, when user engagement slows, set up a cadence for how to re-engage.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

PureB2B

JANUARY 22, 2021

The Lead Development Cadence. A strong lead development cadence will involve a multi-touch strategy, spanning over a set amount of time. That means your lead sees your phone call, email, or LinkedIn message at least 18 times. This brings up a good point on how to best utilize your website during the lead development cadence.

Lead Scoring 62

Lead Scoring Lead Ranking Leads Lead 62

PureB2B

JANUARY 22, 2021

The Lead Development Cadence. A strong lead development cadence will involve a multi-touch strategy, spanning over a set amount of time. That means your lead sees your phone call, email, or LinkedIn message at least 18 times. This brings up a good point on how to best utilize your website during the lead development cadence.

Lead Scoring 62

Lead Scoring Lead Ranking Leads Lead 62

Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. Fortunately, customers send signals through their clicks and other actions that can help guide your decisions about email. Let your customers guide your email cadence.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Opt Intelligence

NOVEMBER 28, 2021

More than 300 billion emails are sent per day. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. Get to know these three email marketing mistakes so you can avoid them. You can target specific emails from your list.

Email Marketing 82

Email Marketing Clickthrough Opt-in Buying Cycle 82

Liveintent

FEBRUARY 14, 2023

Email alerts and newsletters present valuable opportunities for publishers and brands to connect directly with their customers, improve those relationships, and drive loyalty by delivering the right content. Furthermore, if you notice that email engagement is generally low, consider changing the cadence of your messages.

Content 62

Content Custom Publishing Loyalty Newsletter 62

Cintell

FEBRUARY 10, 2016

Adobe saw a 10% increase in email orders, a decrease of 78% in time to market, 59% increase in web visitors and 53% increase in web revenue. Activity : Persona research, persona development, email/event. Operationalizing Personas. Related, download Cintell’s new persona optimization framework.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Launch Marketing

AUGUST 31, 2022

Email marketing is a staple in B2B marketing. With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. As digital marketing channels become the primary focus for marketing efforts, email becomes a prominent focus for lead generation and lead nurturing.

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. How often do you read posts on the Moz Blog? Methodology.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Porch Group Media

JANUARY 30, 2023

This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one. We coordinated the plan and we emailed twice a month. The emails told a story across the different audiences. It’s a brand with a very unique offering.

Case Study 97

Case Study Case Studies Email Marketing Studies 97