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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo.

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

This is why one of the most common questions I hear at speaking engagements and in corporate conference rooms is “how can we do this well with limited resources?” A report that shows number of blog comments. Leads, sales, repeat purchases, referrals, email sign-ups, redemptions, foot traffic. ” perspective.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

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How the Heck Do You Calculate the Return from Your Content Marketing Program?

NuSpark Consulting

Guest Blogging. With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. This process helps to increase their web traffic in two ways.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. B2B Search Engine Marketing Blog Tutorials' View the full report.

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Why Is Content Marketing Important? 54 Marketers Share [Data]

Atomic Reach

Not having enough people on our team to generate high quality content is our biggest challenge," she says, "Content is difficult to produce, publish and distribute without the right resources". In 2014, Top Rank Blog reported that 64% of B2B marketers outsource their writing, a time consuming portion of the content creation process.

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Hubspot Alternatives

TrustRadius Marketing

These top 5 competitors were chosen based on comparison traffic on TrustRadius. There are a ton of educational resources to ensure that you really know how to use the tool. . “I I find the HubSpot tools for landing pages, blogs, CTAs and forms very intuitive and easy to use. Oracle Eloqua. Let’s jump in.