Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention.

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ANNUITAS

MARCH 10, 2016

The changes his invention brought to our world and especially as they relate to marketing, are nothing short of mind blowing. However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 26, 2009

If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. You must also consider how a system moves leads from one campaign to another.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Televerde

JUNE 12, 2018

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. Are you using it for marketing purposes? How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM?

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. million) but just 28% in the second half ($50.7 million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). Results are summarized in the table below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. And that’s where Inbound Marketing comes in.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

markempa

AUGUST 4, 2014

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Both are needed for marketing automation to reach to a wider audience. Infusionsoft this week staged the official coming out party for its latest release at its annual Infusioncon users conference.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Vidyard

DECEMBER 16, 2013

Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. Scott also qualifies leads by setting up a video content journey.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Vidyard

JULY 7, 2016

Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. Something different.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights.

B to B 40

B to B Paid Content Social Media CMS Development 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Right now the marketing automation industry couldn''t be hotter. They target a niche audience in the Fortune 1000.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 23, 2009

Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. Many demand generation vendors now offer something along those lines.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40