SalesIntel

OCTOBER 5, 2023

This blog will explore the symbiotic relationship between email marketing and email list segmentation. But more importantly, we’ll spotlight the often-underestimated protagonist: data quality. How Data Quality Impacts Segmentation Effectiveness Data quality is the linchpin of successful email list segmentation.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

AccuData

JULY 26, 2018

Perform address hygiene and suppress unwanted addresses. Provide data visualization for clients with multiple locations. By the time you’re done reading this blog post, you’ll be ready to start adding new services to craft more competitive marketing campaigns and increase your revenue. Provide Data Hygiene.

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

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Opt-in Marketing AI Email Marketing Opt-out 111

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Consider customer service.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

APRIL 17, 2018

Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Why is email hygiene important? Let’s start at the beginning– the moment a prospect fills out a form on your website.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Data Hygiene: The overall quality of your email list and the associated data. Near the top of the funnel, it’s more likely that you’ll receive opt outs. But it needs to be. That’s okay!

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Porch Group Media

JANUARY 10, 2023

If your message isn’t reliably delivered to your audience, your email marketing performance suffers and causes you to miss out on valuable engagement opportunities. Practicing regular email hygiene best practices can help increase your sender score, thus improving your sender reputation. Require a Double Opt-in Process.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Zoominfo

NOVEMBER 27, 2018

In today’s blog post, we’ll explore five commonly held email marketing myths and reveal the truths behind them. And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day. Myth #2: Opt-outs are a major cause for concern.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. Our Favorite Blogs. SalesIntel removes the three biggest time killers: Adding Prospects to a CRM: Despite massive automation in the spheres of sales and marketing, lots of work is still carried out by hand. Our Favorite Blogs. Try Our Data for Free.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Porch Group Media

SEPTEMBER 18, 2018

This is due in part to the natural decay of data as email addresses change. And while many consumers may not formally opt out, a significant number of formerly active buyers simply stop engaging with a brand’s email communications. This number is highest among retail brands.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Litmus

MARCH 8, 2024

The Federal Trade Commission (FTC) defines it as: A law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. There are two approaches to email permission: Single opt-in (SOI).

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92