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Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Always Be Closing: 3 Tips for Digital Lead Gen Optimization. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect.

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Who should own lead generation for a complex sale?

markempa

Even with the increase of content marketing and inbound marketing, I find salespeople get stuck carrying the load of prospecting for their leads. Why salespeople still cold call, send cold emails and prospect. So, why do salespeople still cold call, cold email or prospect?

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

And what are one of the most difficult methods of lead generation? Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Cold calling typically refers to reaching out to prospects before they’ve engaged with your brand at all.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Breaking the Lead Gen Stereotypes

Lead Liaison

Did you know that the success rate of getting an initial appointment through cold calling is about 1-3%? Whereas, when the same call is made through a referral, the success rate shoots up to 40%. [1]. Sources: [1] https://www.ducttapemarketing.com/the-abusive-math-of-cold-calling/. [2]

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.