Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Jacksonville Beach, FL – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Ledger Bennett

MARCH 12, 2020

Build an online hub for all the content to support the blog theme. Spin off the podcasts into blogs, videos and more. Think creatively about how to reach people when their options for travel are limited: Package up your best client case study and product information and get it on their desk either at work or at home.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” Of course, I love the Vidyard blog – I think you’re doing awesome stuff there. I like the LinkedIn Marketing Solutions blog too.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

ANNUITAS

FEBRUARY 19, 2015

I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with. Whatever happened to the Eloqua Experience? Blog B2B innovation leadership marketing events' Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. The post Solving the Inbound vs. ABM Contest with Content appeared first on Kapost Content Marketing Blog. .” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. So much time has passed! Brian: It’s hard to believe.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

TrustRadius Marketing

NOVEMBER 14, 2019

For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. We use Eloqua to support direct messaging for the revenue administration. How do you decide on a marketing automation software solution?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Email marketers need to get back to basics: [link] – study by @ Econsultancy. Do you want to write brilliant blog posts? link] #B2B. simasays.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Vidyard

FEBRUARY 4, 2014

If you notice Lily watched a series of four of your videos and opted to give her email address to view the case study video, then not only is she interested, but you should follow up with some targeted content matching her specific product interests right away.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 When I was invited to be the special guest on HubSpotTV on Nov.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . The books is packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. It’s about consistency, not frequency. All The Tech Ladies.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. Heinz Marketing Blog | Vice President - Client Marketing Services. . . Tracking method – Eloqua. . . Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Heinz Marketing

SEPTEMBER 3, 2018

And as somebody who’s studied that many, many years ago, my hat’s off to anybody who’s willing to go through this and try this. And I have never studied improv. I’m sure there’s a Harvard Business case study on the WWE out there, somewhere. It really is. Matt: Yeah, yeah. I agree with you.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Work Management B2B Sales 56

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Jonas Construction Software saw a huge increase in the number of leads and opportunities since implementing video.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Televerde

DECEMBER 19, 2017

In this 5-part blog series, the experts at Televerde will give you a step-by-step education on how to modernize your marketing for increased profitability. Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Read the manufacturing case study now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Convince & Convert

MARCH 22, 2012

In this case, you can tweet people, as they ask you to do, which drove the virality of this video. ” This sounds like a case study for great content that was really marketed well. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

In this case, you can tweet people, as they ask you to do, which drove the virality of this video. ” This sounds like a case study for great content that was really marketed well. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. You can read a case study here. They also segment their lists and content by the size of the company they’re targeting, since pain points will differ.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

KoMarketing Associates

JULY 21, 2015

Third Party Studies. Daily Blog Updates. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. If you have customer quotes, stories, case studies, etc., Webinar Registrations.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. This could include an eBook that needs to be rewritten in accordance with new messaging, or a case study that needs updates based on use-case changes. For example, are you switching from Marketo to Eloqua?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Marketing Insider Group

JULY 26, 2012

And While some people think slides are a sign of the downfall of civilization, they can be an effective way to deliver a message, make a business case and walk others through a process. From Content to Customer by Eloqua & JESS3 from Eloqua. The Content Marketing Manifesto from Rand Fishkin.

Eloqua 100

Eloqua Content Marketing Best Practices Content 100

ANNUITAS

FEBRUARY 20, 2014

Why do people struggle creating content, even short blog posts? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. I think it comes from wanting to be the best at everything and just not knowing how to start. How much content do we create?

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Don’t get me wrong. Tools that help with landing page creation are abundant and cheap.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. One reason that 92% of B2B companies see higher opportunity-to-close rates from ABM accounts (per the SiriusDecisions 2017 State of ABM Study ) is that the messaging and content are highly tuned to the target buyer. You can read a case study here.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Conversica

OCTOBER 3, 2018

Available now, the AI Admissions Assistant communicates over multiple communication channels, interacts in multiple languages, and integrates with the leading CRM and marketing automation systems, including Salesforce, Microsoft Dynamics, Hubspot, Marketo, Pardot, and Eloqua. Additional information.

Marketing AI 40

Marketing AI Education Eloqua Outreach 40

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. One reason that 92% of B2B companies see higher opportunity-to-close rates from ABM accounts (per the SiriusDecisions 2017 State of ABM Study ) is that the messaging and content are highly tuned to the target buyer. You can read a case study here.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. One reason that 92% of B2B companies see higher opportunity-to-close rates from ABM accounts (per the SiriusDecisions 2017 State of ABM Study ) is that the messaging and content are highly tuned to the target buyer.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Hinge Marketing

JULY 21, 2022

Be sure to produce new content regularly, even if it’s just a blog post or two a month on your website. a blog post that starts ranking in search results) is important to avoid presenting outdated information. As mentioned earlier, updating and republishing your blog content can be a very effective way to get quick wins.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40