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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. public broadcast models. Facebook is launching three competitors on its own. That’s cute.

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A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

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Top 3 marketing use cases for the B2B metaverse

Martech

Meta (Facebook). Meta (Facebook). A few thoughts come to mind as I contemplate these lists from a B2B marketing perspective. This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. Epic Games. ” Currently, The Nth Floor is limited to Accenture employees only.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. What Does a Hybrid Event Look Like? 2) Apple Special Events. 1) Unite Your Marketing and Sales Teams.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

Content marketing statistics for social media. More than two-thirds of adults in the United States use Facebook. ( Nearly 3 in 5 fashion and beauty brands use influencers in their social marketing efforts. Facebook ). Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. (

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LinkedIn Unveils Virtual Events and Poll Features

Valasys

To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”). The B2B marketers will now be able to stream a virtual event for the followers of their company page or their Event attendees.

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4 Major Content Marketing Trends for 2020: How to Prepare for Next Year

Brandpoint

For example, email your content out in an upcoming newsletter, advertise your email list on your podcast, and create a blog post about podcasting and mention yours. Community-based marketing and relationship building. Marketing is becoming more of a one-to-one relationship between customer and brand. User-generated content.