Marketing Insider Group

JUNE 29, 2020

In the years since, I’ve covered some elements of the future of marketing such as how marketing and CMOs have adapted to a more accountable business climate and the digital marketing trends shaping our world. Levain bakery is a New York based cookie company that proactively closed their doors even before it was required for restaurants.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. It’s the first step in the overall sales process—and a very important one.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Let’s start with the business brass tacks. Marketing is the tip of the spear for driving growth and new customer acquisition.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

JANUARY 6, 2022

Vidyard Enterprise Video Platform Humanizing Sales Enablement Sales enablement simply refers to the tools that help your sales team connect with potential customers. Once upon a time, any smooth-talking salesperson with a well-designed pitch could close the deal. Top 10 Enterprise Sales Tools 2.1 Salesforce 2.2 Zoominfo 2.5

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

JUNE 15, 2020

The simple answer to the question of where should you use video in the sales process is: Where would you like higher conversions, more responses, and faster deals? Doing deals is about building relationships and trust. Crack More Accounts in Account-Based Selling 2. Crack More Accounts in Account-Based Selling 2.

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. It’s the first step in the overall sales process—and a very important one.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

DECEMBER 13, 2018

On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Featured Video: The Phone is the Most Powerful Tool in Sales. Featured Video: How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team. Featured Video: Negativity Ruins Sales- Crush Your Head Trash.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Scoop.it

FEBRUARY 23, 2021

This video (and accompanying article) from SalesLatitude founder Janice Mars on the importance of working with multiple people to close big B2B deals, could help to provide valuable context for the sales manager’s new strategy. Account Executives. So how do you find those insights and opportunities?

Top of Funnel 65

Top of Funnel Curation Work Management Marketing Management 65

SocialPilot

FEBRUARY 6, 2024

It’s more than randomly picking any individual with a big follower count. The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. What is an Influencer Marketing Strategy?

Marketing Budget 81

Marketing Budget ROI Marketing & Strategy Marketing Strategy 81

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Top executives: social media marketing is for thee, but not for me. 70% of the U.S. billion last year to 2.5 billion by 2018.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

DealSignal

MAY 8, 2023

If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game. Table of Contents [Open] [Close] It’s go time. Leverage B2B intent data to identify in-market accounts using your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Vidyard

FEBRUARY 17, 2017

With the average business email account receiving over 100 emails per day, anything that gets more responses is a welcome change. And adding video to your prospecting emails can increase response rates by up to 8x! Not only that, but 75% of late-stage prospects that received a personalized video became closed deals.

Video Marketing 92

Video Marketing Enterprise Management Lead Scoring Lead Ranking 92

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Blog posts. Case studies.

Paid Search Agency 115

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 115

Hubspot

AUGUST 23, 2022

Presentation and training problems (execution). There's big value to solving these problems with digital tools. Fortunately, there's some nifty sales tech out there helping to sharpen salespeoples' skills, impress prospects, and close more deals. Capacity and productivity problems (time). Tools like involve.ai

Top of Funnel 58

Top of Funnel Lead Ranking Work Management Lead Scoring 58

Heinz Marketing

APRIL 4, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about: The psychology and efficiencies of doing virtual events for both attendee and seller.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

DemandBase

MAY 14, 2020

The tour is all about showcasing what’s next in B2B, including Account-Based Marketing, industry best practices, and the latest insights and tools for B2Bers. SAP provides cloud enterprise resource planning (ERP) solutions powered by technologies like the Internet of Things, Big Data, and more, to make a real impact on the world.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Business Brainz

JULY 26, 2021

The key to closing a deal is to understand your target account and the individual buyers inside the buying committee. When chasing high-value accounts, knowing about their industry , their target account , and the decision-maker who pulls the trigger provides a lot of value. Start by building an account plan.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Paid Search Agency Planning 52

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Vidyard

JANUARY 17, 2017

But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. But what happens when you don’t have a big budget? Not a Salesforce user?

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

accelerate agency

SEPTEMBER 10, 2021

YouTube videos. Starting a blog on your business’s website allows you to create material that promotes your brand to potential customers while simultaneously providing informational content. . You can also promote your blog on social media for more visibility, drawing even more traffic. Newsletters. Online ads. Qualifying.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Pam Didner

SEPTEMBER 16, 2020

Here are the 5 must-ask questions, I created a YouTube video to show you why. For those accounts which you lost, should the contacts go back to the marketing database for further nurturing? What was the biggest deal you closed in the past 5 years? Let’s discuss how to support sales from different roles. Check it out.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Business Brainz

JULY 11, 2021

Insight is pivotal for helping you build an understanding of the strategic priorities of your target account. Insight provides you with a holistic view of your target account, it will not only help you to develop a hyper-personalised content strategy for them but also identify the channels to best engage with them. B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

MARCH 12, 2020

If you’ve never worked from home or don’t do so regularly, it can be a big switch. Always Turn Your Video On 4.2 Learn how video can support your internal comms and remote work plans as the situation evolves in our webinar. In this short video, she shares her top tips for working from home—from her usual home workspace.

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Creativity Thrives in Constraint: How Successful Brands Create Video Content. HubSpot Academy Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Many prefer video as a much easier format to consume information over text. What is Video for Sales?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

DealSignal

APRIL 11, 2022

A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. What Is Sales Prospecting? Low-volume vs high-volume prospecting.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Many prefer video as a much easier format to consume information over text. What is Video for Sales?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

JANUARY 17, 2017

But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. But what happens when you don’t have a big budget? Used for: Managing your clients and deals in Gmail.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Hubspot

JANUARY 17, 2018

After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube. This daily podcast is geared toward helping B2B sales executives achieve growth. The Art of Charm. Sell or Die. Sales Pipeline Radio. Make It Happen Mondays -- B2B Sales with John Barrows.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

accelerate agency

SEPTEMBER 10, 2021

YouTube videos. Starting a blog on your SaaS website allows you to create material that promotes your brand to potential customers while simultaneously providing informational content. . You can also promote your blog on social media for more visibility, drawing even more traffic. If you’ve made it to the closing, congrats.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

ClearVoice

FEBRUARY 1, 2021

From decreased productivity and achieving a healthy work-life balance to dealing with distractions and fighting Zoom fatigue and burnout, all of these factors impact how a marketer needs to approach content creation and distribution efforts. People are spending more time online than ever before. Companies are struggling to make the shift.

Work Management 82

Work Management Account Based Marketing Paid Search Agency Advertising Agencies 82