Remove blasts workflow-manager
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The Marketer’s Guide to Email List Segmentation

Zoominfo

The days of batch and blast emails are long gone. That’s why email list segmentation is the key to successful email marketing. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. What is Email List Segmentation?

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Looking to enhance sales lead performance? Put process before technology.

ViewPoint

Then implement the workflow that encourages both sales and marketing to be acccountable for their role in revenue generation. I recently talked to Jim Obermeyer on the Sales Lead Management Association (SLMA) radio show about what needs to be addresses before a technology solution is selected. More about this.

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5 Innovative Strategies to Turbocharge Your Marketing Communication Workflows

Vision6

After all, it’s these foundations that help us build a successful marketing communication strategy, In this post, we’ll take a look at five ways you can speed up your marcomms workflows using tools already available to you in your Vision6 account. It’s so much better than blasting everyone with the same message and hoping someone clicks.

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

MailChimp is a tool which focuses on solving 3 problems: Connecting with the audience (email campaigns, forms and ads), automating busy work (welcome series, abandoned cart, birthday messages) and optimizing for the right audiences (segmentation, testing and reports). It lets you handle a large part of your sales funnel.

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Just Asking For a Friend: Acuity Live Audiences

illumin

It’s time to say goodbye to manual audience segmentation. For starters, it sets buyers up for inefficient and ineffective campaign management. Buyers need to cherry-pick from innumerable audience attributes, across many data sources, to build segments. Acuity Live Audiences is an AI-optimized audience segmentation product.

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5 Intent Data Mistakes Holding B2B Marketers Back

Inbox Insight

Gone are the days of mass email blasts and broad segmentation techniques. And when it comes to account list segmentation and targeting, it’s vital that these departments collaborate seamlessly. In order to engage your audience, it’s vital to send the right message to the right people at the right time.

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5 Ways Email Automation Can Help Improve Your Workflow

Delivra

We will also look at how email automation helps you improve workflows. Research conducted by Experian revealed that email personalization resulted in 6x higher transaction rates than regular email blasts. The question is if they can manage their customer relationships as easily as they did when the business was smaller.