MLT Creative

FEBRUARY 13, 2013

Does your marketing plan include a strategy for word of mouth marketing (WOMM)? If not, and your traditional marketing is the least bit effective, then you are probably benefiting in some way. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Planning 40

Convince & Convert

JULY 2, 2014

Mark explained that the main difference between traditional WOMM and advocate marketing is that with advocate marketing “marketers can scale the voice of the customer across the entire organization while providing an ongoing mutually beneficial relationship for advocates.”

Brand Identity 161

Brand Identity Branding WOMM WOM 161

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Re-assess Your Audience Targeting Strategies.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

MAY 22, 2020

Here we have tried to cover the best practices for lead generation to help transcend your lead generation endeavors and for you to be able to transcend your lead generation endeavors for optimized sales revenue and to outdo your competitors. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

JULY 29, 2019

Focus on Building Strong Brand Equity & on Positive Word of Mouth Marketing (WOMM): The marketers can evoke positive sentiments in the minds of their prospects by positive word of mouth marketing (WOMM). The technic can also be used to decide about the length of content that serves the best in attracting the users’ attention.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MARCH 5, 2020

Instead of figuring out which product or services fits in the best to the needs of your customers, the marketers need to strategize & come up with the strategies to design exclusive products or services to suffice the requirements of the customers. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . The results should be published & their underlying importance should be highlighted.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 12, 2019

Standardize – The marketers need to ask themselves whether they can reduce variability by tracking the deviations from the mean & by standardizing the processes by demarcations of common tasks & defining & test-running the best practices. We do our best to optimize ROMI for our customers.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. Coming up with the best B2B SaaS Facebook ads is a constant challenge for SaaS marketers. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MARCH 9, 2020

Besides, working closely with the sales team also gives marketers an idea about what they can do the best to contribute to the process of sales enablement to optimize the sales revenue. Surely, scaling up personalization to streamline B2B Sales Cycle involves Assistance from Visual Storytelling.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JUNE 19, 2020

Not only the purchases will be expedited but you will also earn additional revenue through customer retention, and positive word-of-mouth marketing (WOMM). The campaigns should be paired with relevant content in the form of blog articles or newsletters to generate maximum conversions. Be Futuristic and Portray an Optimistic Panorama.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Read more: How Omnichannel Reputation Management Assists in B2B Branding. Employing AI for B2B businesses can help establish what type of content & copy are most effective.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

OCTOBER 31, 2019

Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. For this competitively benchmarking the niche & following the best practices is the trick to excel at the bottom-line endeavors.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Undoubtedly, social media platforms are the channels that marketers need to make the best use of for omnichannel reputation management.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JANUARY 17, 2020

& content reflecting on positive word-of-mouth-marketing (WOMM). B2B marketers should focus on creating pieces of content to educate their audience groups. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MAY 28, 2020

Apart from seeing the benefits of event marketing from an obvious sales perspective, the marketers should understand that event marketing can be an effective way of gaining some additional revenue through positive Word-of-Mouth-Marketing (WOMM) and also fetches a golden opportunity for building up customer loyalty. Prepare a Descent Pitch.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

FEBRUARY 28, 2020

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. In short, the audience centricity matters.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Hubspot

JULY 15, 2012

The Insidious Ethics of Bev: The Incredible Sampling Robot, From All Things WOMM. This story comes to us from the All Things WOMM blog. Pete believes it happens more infrequently than people's paranoia leads them to believe. Check out the full story here. Check out the full story here. Share them in the comments!

WOMM 28

WOMM Search Marketing Twitter Features 28

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Read more on 5 Essentials of B2B Sales and Marketing Alignment.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

SEPTEMBER 25, 2019

The following methods can be employed for by the brands to benefit the most from content syndication: Republishing the best-performing pieces of content on websites with higher domain authority. Old pieces of content can be syndicated on the third-party websites.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

FEBRUARY 17, 2020

Marketers can follow guidelines and industry benchmarks on the best time to post & share content. 9) Perfect your Marketing Strategy by measuring, analyzing & optimizing the KPIs: Marketers need to continuously iterate what best serves them in their content distribution strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

AUGUST 6, 2019

If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. Employ Word-of-Mouth Marketing: According to a report by Nielsen 92% of the customers prefer recommendations from friends & family over any form of advertising.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

A buyer persona is a semi-fictional representation of the ideal customer profile that helps marketers in strategizing & shaping their marketing endeavors to best resonate with the areas of interest of their buyer personas. Defining the Buyer Personas: The concept of buyer personas is not new for B2B marketers.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 20, 2019

At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

OCTOBER 29, 2019

Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success. Represent the best interests of their employer.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49