The Effective Marketer

NOVEMBER 18, 2011

Looks like a personality test? That’s the first step in creating the best content. Funny vs. Taciturn. Outspoken vs. Introverted. Analytical vs. Impulsive. Likes to socialize vs. Keeps to himself. Wordy vs. Concise. Courageous vs. Prudent. Well, it kinda is. Your ‘brand’ has a personality, a voice, a look.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

AUGUST 10, 2011

Want a good way to test your assumptions? Want to make sure the content you and your team just created is really the best you could have done? Then review it and see if the content you had created still looks like the best you can do. As journalists usually say, “don’t bury the lead&#. The Message Behind the Content.

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

MAY 3, 2012

Facilitating easy content consumption means adhering to best practices for typography, navigation, page layout and design. By testing and analyzing re-shares and mentions, content marketers can develop intelligent timetables for both scheduled posting and active engagement. On-page usability factors. Social Sharing. About the Author.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

APRIL 26, 2012

They then conducted experiments to prove those theories to the test to see which one would emerge as the winning seeding strategy. It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

JANUARY 17, 2012

Monetizing a blog with products that are developed and sold by the blogger is becoming more and more popular, and one of the best ways to make money blogging. Conduct the “three second” test. The Blogger’s Guide to Online Marketing includes 31 chapters of blog and business building insight, including chapters such as.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

FEBRUARY 10, 2011

Test them, see if they work, then be the judge. billion emails sent. Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JULY 13, 2011

It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. Tweak your landing page, and test different versions. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Start Engaging.”

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. They always have great content based on lots of testing they’ve done and publish their results frequently.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 7, 2012

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. Test, Test and Re-Test.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

JULY 5, 2009

Far from exceptional (I am a very harsh critic) and very focused on basics, I nonetheless had some great insights and came out with great action-ready items I am putting to the test at work. The ultimate test is whether the reader acted on your call to action. As long as your copy is engaging, your readers won’t mind.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100