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The Best Email Marketing Tools to Increase Sales

Webbiquity

Check out their different pricing plans to see which best fits your needs. Drip puts emphasis into the customer’s journey and using automated marketing to interact with leads. It helps automate the lead nurturing process, turning your prospects into return customers by sending them a predefined sequence of email messages.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? And it ultimately maximizes the chances of converting leads into valuable customers. Guest post by Eduard Klein.

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How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. 1) Marketo. 6) InTouch.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

In some cases, they may even need some persuasion from vendors to make the best decision. While hot leads require a sales team to close the deal as soon as possible, the remaining two types of leads need a strategy called “ lead nurturing” to seal the deal. Giving up Too Early.

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Three Marketing Automation Strategies You Need to Implement Today

Webbiquity

Not all leads convert during their first touch on your site. The best thing about drip campaign is that it is about your customers and not about what you want. It lets you send emails based on the actions of your leads or even changes in their online behavior. Set Up a Drip Campaign.