markempa

DECEMBER 29, 2014

Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Lead nurturing, that is.

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The ABM Agency

JANUARY 2, 2023

In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). The goal of Demand Generation is to generate a consistent flow of qualified leads that can be nurtured over time.

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markempa

DECEMBER 16, 2013

What lead gen and life lessons did you learn in 2013? Lead Management: 4 principles to follow. B2B Marketing: What an 11% drop in conversion taught a live audience about lead gen. Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects.

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Rev

OCTOBER 2, 2019

Getting them there is all about nurturing the relationship. A nurture cadence. Lead nurture can transform budding relationships into bonafide partnerships. But, successfully nurturing a relationship from early prospect to ready-to-buy client takes the right tone, content, and timing. The best way to do this?

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markempa

SEPTEMBER 9, 2013

Related Resources: Lead Gen Summit 2013 in San Francisco (September 30 – October 3, 2013). How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Lead Generation BANT lead generation Lead Management Lead Nurturing Lead Scoring Sales and Marketing Alignment'

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Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

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markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

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SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

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The Point

DECEMBER 14, 2012

One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. Even the most sophisticated lead nurturing program, however, depends on a stream of new leads entering the top of the sales funnel.

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markempa

DECEMBER 3, 2012

My colleague Dave Green and I were essentially giving marketers the ingredients they needed to thrive in a pressure-cooker lead-gen environment: Build the foundation for lead generation programs. ( Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target ).

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Zoominfo

MARCH 4, 2021

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

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The Point

MAY 17, 2021

Ultimately, by building brand credibility and trust through a systematic, well-designed lead nurturing program, you’ll close more deals by having educated the buyer first. Besides an effective lead nurture program, the other key factor in properly leveraging early-stage content is use of the appropriate KPIs.

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Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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ViewPoint

APRIL 25, 2011

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process.

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Industrial Marketing Today

FEBRUARY 12, 2012

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.

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markempa

APRIL 28, 2014

In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. While each industry will vary, research has found four key milestones most lead nurturing processes have in common. Lead Gen Summit 2014 [Call for speakers]. You may also like.

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markempa

JANUARY 26, 2009

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. Use third-party content for inexpensive lead nurturing programs. 3:30 p.m. .  Produce quality though leadership content.

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Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Smashmouth Marketing

FEBRUARY 11, 2022

How often are your leads under-cooked? Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA). This formal agreement documenting what makes a good lead and what constitutes qualified, or introductory, etc. will keep you all in line.

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markempa

JUNE 2, 2014

As he gave his keynote address at MarketingSherpa Lead Gen Summit 2013, he revealed that he also gave a presentation for metal working manufacturers that also posed the same question : What do we talk about? MarketingSherpa Lead Gen Summit 2014 November 3-6, San Francisco. You might also like.

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Zoominfo

MARCH 8, 2021

Waiting until leads provide more information through progressive profiling. Utilizing lead nurture campaigns. Increasing Lead Response Rates. It’s no secret that companies with the fastest lead response times are the ones that win. Accelerate Your Lead Gen with Automation. The result?

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Zoominfo

JULY 24, 2019

At the low end are leads for marketing products/services ($32) and technology ($31) ( source ). Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ).

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The Point

JUNE 29, 2009

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments.

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Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

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Rev

JUNE 25, 2019

Top Lead Generation Tactics. What’s Obvious: All of the above lead gen tactics are ones that can be performed successfully at scale. Indeed, it’s viewed as the most effective lead gen tactic by a majority of surveyed marketers. Top Lead Nurturing Priorities . Top Lead Nurturing Tactics .

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markempa

JULY 21, 2014

Lead Nurturing: Why good call scripts are built on storytelling [More from the blogs]. Lead Generation: Streamlining the process for quality over quantity [More from the blogs]. Lead Generation conversion optimization landing page optimization lead form lead gen Lead Nurturing value proposition'

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markempa

MARCH 17, 2014

For that reason, here is a beginner’s look at lead generation with links to many additional resources so you can dive deeper where you would like to. I’ll focus on some fundamental questions you should answer as you craft your lead gen program. Experienced lead gen marketers reading this: What did I overlook?

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markempa

AUGUST 17, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But trust me its worth it.

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markempa

JANUARY 19, 2015

These 15 tips (across all three blog posts) will help make your lead management more effective. Define lead nurturing — and which leads you should nurture. Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy.

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markempa

MAY 9, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What’s lead nurturing? Register here.

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The Point

NOVEMBER 27, 2018

According to IBM, when a lead is generated through social selling or advocacy, that lead is 7X more likely to close compared to other lead gen tactics. (HS) HS) How do you recommend that B2B companies process, respond to and nurture social leads? (DK) HS) Thanks Daniel!

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markempa

JANUARY 12, 2015

For further reading on this, you might also like to check out: How to Put the Customer First in Lead Generation and Stop Cold Calling and Start Lead Nurturing. One of the mistakes we see in lead handoff is that Sales sees that someone downloads a whitepaper, so they do a follow-up call and want to set up an appointment.

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BOP Design

SEPTEMBER 7, 2022

Read more: Tips to overhaul your lead gen and lead nurturing. On the other hand, if you see your website traffic consistently diminishing year over year or month over month, it’s a sure sign that something is slipping, and it may be time for a website refresh or overhaul. Users are visiting multiple pages.

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The Point

DECEMBER 6, 2010

In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. I’m reminded of this because of the top 4 posts listed above, one is about PPC advertising, two are about Webinars, and the last is about direct mail: hardly the most cutting-edge topics.

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Marketing Insider Group

JULY 1, 2020

By turning your marketing focus to building partnerships with your customers, you will find it much easier to generate new leads and turn them into paying, loyal customers. You can keep the engagement-lead gen wheel spinning by: Creating smart and interactive content that aims to get a reaction from your audience.

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KoMarketing Associates

OCTOBER 23, 2017

When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads.

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Unbounce

NOVEMBER 21, 2021

Lead generation in email marketing focuses on nurturing the leads you capture in your email list. Email’s a great place to practice lead nurturing. While general email blasts have an average 3% click-through rate (CTR), lead nurturing emails have an average 8% CTR. Tailor your lead gen emails.

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