Martech

FEBRUARY 7, 2024

Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. We’d get brought in to help, whether it was for a microsite or a larger project.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 112

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Project managers assist with setup and best practices. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

xiQ

JANUARY 12, 2022

If you look at the best practices of the top 3% sellers, they all methodically pursue opportunities for closure, by applying insights to support buyers through every stage of the buying journey,” says Usman Sheikh, Founder and CEO of xiQ Inc. “At Instasites (microsites designed for individualized experiences).

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

xiQ

MAY 19, 2020

Carbon Design’s unique understanding of leveraging emotional appeal to the buyer’s psyche and xiQ’s unique ability to predict the buyer’s personality type helps us conceive, design, and develop content that transforms B2B marketing and sales,” says Scott Gillum Founder, and CEO of Carbon Design. About Carbon Design.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Carbon Design’s unique understanding of leveraging emotional appeal to the buyer’s psyche and xiQ’s unique ability to predict the buyer’s personality type helps us conceive, design, and develop content that transforms B2B marketing and sales,” says Scott Gillum Founder, and CEO of Carbon Design. About Carbon Design.

Design 118

Design Account Based Marketing Personalization Planning 118

Oktopost

MAY 12, 2021

Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. One of the best reasons to start an online community is to provide customer support, mainly in the form of social proof. Why You Should Build a Brand Community. What’s Your Purpose?

Communities 121

Communities Ad Building Brand Identity Branding 121

PathFactory

JUNE 21, 2023

Best practices to implement: Adding a CTA button to encourage immediate action (for example, ‘request a demo’, ‘speak with sales’, etc.). Best practices to implement: Adding a CTA button to encourage immediate action (for example, ‘request a demo’, ‘speak with sales’, etc.). We’re tracking prospect data through analytics tools.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Adobe Experience Cloud Blog

MAY 13, 2019

Here are five ways that email marketing can help in an omnichannel marketing approach. . With the help of artificial intelligence, you can micro-segment lists and hyper-personalize your emails. Email marketing best practices are always changing, and technology is always adapting to the user’s preferences to stay relevant.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

PathFactory

MAY 2, 2022

Key 1st party buying signals are now surfaced to BDRs, AEs, and field marketing to aid in understanding their buyers with recommended next best actions to close deals quicker. Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Biznology

MAY 16, 2018

Along the way, I have learned a few hacks to agile scrum that can help managers, individuals, and executives embrace agile more fully. Scrum helps me manage projects in a measurable, repeatable, and non-arbitrary way. You have to apply it flexibly for it to work best, especially in creative environments.

Design 163

Design Work Management Marketing Management Microsite 163

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Convince & Convert

OCTOBER 23, 2015

Inspired by the belief that a “better vacation deserves a better out of office message,” Westin Hotels & Resorts tapped humorists to help travelers step up their boring out of office replies. Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Keep the Relationship Going. Prepare to be dazzled!

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

Buffer

NOVEMBER 22, 2022

We’re super into helping people grow on social media, including individuals who want to boost their online presence. And it also helps me have an inflow of hiring and collaboration opportunities.” But if you’re going to do something, you might as well do your best at it.

Rules 112

Rules Personalization Brand Identity Branding 112

Contently

OCTOBER 11, 2019

Today’s patients need personalized advice and access to helpful resources. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. 4 on the 2019-2020 Best Hospitals list by U.S.

Creativity 134

Creativity Examples Content Marketing Planning 134

Content Marketing Institute

MAY 22, 2018

And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. The group partnered with Getty Images to create a stock image collection using the photos the Amanda staff routinely takes in its efforts to help homeless pets find loving homes.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. They had a help page to guide participants. You can link your Gmail or Yahoo!

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Seismic

MAY 17, 2023

Think about the best presentation or pitch you’ve ever received. We were left feeling that the seller cared and had our best interests in mind. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 7, 2022

The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. For example, “We need help managing our workflows.” Sign up now.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Convince & Convert

APRIL 5, 2016

There have been a handful of mayors lauded for their use of Twitter (and social media in general) throughout the years, but there’s never been a full accounting of who uses Twitter – and who uses it best – until now. The 10 best are: Stephanie Rawlings-Blake – Baltimore, Maryland. Top Mayors Overall.

Twitter 88

Twitter Microsite Peer-to-peer Best Practices 88

xiQ

MAY 19, 2020

Carbon Design’s unique understanding of leveraging emotional appeal to the buyer’s psyche and xiQ’s unique ability to predict the buyer’s personality type helps us conceive, design, and develop content that transforms B2B marketing and sales,” says Scott Gillum Founder, and CEO of Carbon Design. About Carbon Design.

Design 62

Design Account Based Marketing Personalization Planning 62

Content4Demand

JANUARY 12, 2021

User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. However, having basi c knowledge of UX best practices can create a smoother content creation process and also create a better product.

Microsite 70

Microsite Content Interactive Marketing Design 70

Hubspot

NOVEMBER 11, 2020

Help Scout. Help Scout. Sometimes, the best blog designs are also the simplest. Sometimes, the best blog designs are also the simplest. Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love -- it limits the use of copy and visuals and embraces negative space.

Design 101

Design Examples Best Practices Microsite 101

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Get more content like this, plus the very BEST marketing education, totally free.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Marketing automation in senior care helps you personalize your lead generation efforts. There are three main reasons: 1. Personalize Your Content.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

SmartBug Media

DECEMBER 27, 2021

Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. You have to help prepare for it because it’s expected. In the marketing world, data and metrics are easy to find—they’re everywhere.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Buzz Marketing for Technology

NOVEMBER 6, 2017

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

xiQ

APRIL 4, 2022

G2 defines Sales Intelligence Software as solutions that “help companies use internal and external data to increase sales and improve sales processes. Marketing account intelligence software, as defined by G2, compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Convince & Convert

FEBRUARY 18, 2016

Three words: Best. With the goal of positioning L’Oréal as a top place to work , the company created a visual way for its community to share an “IN word” and “IN moment” that best describes themselves across Facebook, Twitter, and LinkedIn. How did the end result turn out? Endorsement. highlight to tweet).

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Contently

OCTOBER 4, 2016

We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves. Contently Live helps marketers draw audiences into their marketing funnel with accessible content, and increases lead generation and capture with content-focused site optimization.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Bluetext

SEPTEMBER 1, 2020

Each day, we log onto our computers, join video conferencing lines, and do our best to make this new virtual work-from-home experience feel as in-person as possible. Just two short months ago, Citrix turned to Bluetext to help bring one of their networking events into a completely virtual space. Bluetext can help.

Microsite 37

Microsite Advertising Mediums Display Marketing Agencies 1 37

SmartBug Media

JUNE 26, 2019

This company took their community’s best features and displayed them throughout the page extremely well. Another thing that this community has done successfully to help them stand out in search results is use Google’s location extension in Google Ads. It also helps from a user perspective.

Landing Pages 71

Landing Pages Communities SEO Examples 71

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. The effort helped the co-op become the first billion-dollar organic food company. So, how can your brand “seize the cray?”

Campaigns 102

Campaigns Microsite Social Media Customer Surveys 102

Litmus

FEBRUARY 21, 2022

With the impending loss of the third-party cookie , the demand for personalization , the growing number of platforms and channels, and the increased need for agile marketing , brands struggle with the best ways to be effective and authentic in their approach. Where should marketers focus efforts and ad dollars? Start Today.

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

SmartBug Media

AUGUST 31, 2020

Ensuring your profile has rich media will enable it to function as a microsite and give users the best experience possible as they learn about your business and ultimately compare you to competitors in the industry.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Anyword

SEPTEMBER 9, 2022

Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. The best part about branded hashtags? They are uniquely yours and help tell your brand story in a more authentic way. Emojis help you speak the language of your audience and maintain some level of relatability.

Social Media 98

Social Media Conversion Media Tips 98

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. 10 mind-blowing microsites by iMedia Connection. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Determining timelines, helping surface requirements and success metrics.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120