Paul Gillin

DECEMBER 9, 2011

Sharing best practices in an organization of that kind has traditionally been all but impossible, but Texas Health is pulling its resources together with often remarkable results. When he arrived at Texas Health four years ago, most social networks and even Google’s Gmail were locked down. Marx unlocked them.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

APRIL 28, 2011

It’s the single best piece of writing advice I’ve ever had. In writing The Joy of Geocaching with Dana two years ago, I had the chance to use one of the best opening sentence I’ve ever written: “In early 2003 Ed Manley decided to kill himself.&#. We write best about topics that stir our passion.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF). 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Your speakers and fellow organizers are your best sources of social media promotion. Content from past events is your best promotion for future events.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

OCTOBER 10, 2012

Google also does a great job. A lot of professional videographers have developed the skills they need for fast and high-quality online production and people are learning some basic best practices: Have a story to tell and a script to work from. Of course, you have to hand it to Corning for the most successful B2B viral video ever.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

AUGUST 9, 2012

Best Defense. The best defense against a Twitter attack is to listen. If you’ve been brandjacked you can appeal to Twitter directly, but be prepared to wait. If the satirist is working within Twitter’s guidelines, you have to take a more conventional crisis management approach.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

DECEMBER 16, 2010

Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. The best book I’ve ever read on media transformation is The Chaos Scenario by Bob Garfield. It’s also funny as hell.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JANUARY 16, 2012

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. Patients will have greater certainty they’re getting the most effective treatment possible and the platform integrates expertise from the best health care providers in the nation. Now you have those statistics instantly.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. They feel the best way to be right is to demean people who disagree with them.” I agree completely. The more I use G+, the more I like it. uenced by the…recent presidential campaign.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JUNE 24, 2010

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. The best way to select relevant metrics is to work backwards. In order to do ROI right, you need to track every customer contact, not just interactions with the sales force.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 9, 2012

It was the best decision I’ve made in the last five years. Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50