Digital B2B Marketing

SEPTEMBER 27, 2012

Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks. It was because other good (or better, according to Google) sites were simply not available, offline because of the GoDaddy outage. The increase wasn’t because of great search engine optimization.

Godaddy 100

Godaddy Marketing Management Planning Marketing & Strategy 100

Digital B2B Marketing

JANUARY 5, 2012

Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up. Our refusal to be content.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Outbrain recently booted low quality advertisers out of its network in a bid to make it more attractive to both the best publishers and brand marketers. Promoted Tweets. Placing your Content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

AUGUST 9, 2012

million US Google searches for “Google” and an additional 6.1 More than 50 million times a month, people are using Google to navigate to Google. The best way to do this is through a platform that can look at the same data and apply the same reporting rules with and without search included. There are 45.5

Marketing Report 100

Marketing Report Search Marketing Peer-to-peer Marketing Budget 100

Digital B2B Marketing

SEPTEMBER 5, 2013

Here is the litmus test we need to apply: “Was reading/hearing/watching that the best or most rewarding available use of my time?” You click back to Google in frustration because the page you landed on was all promise, with none of the payoff you were looking for. Great Marketing Content.

Content 100

Content Rules Marketing Education 100

Digital B2B Marketing

MARCH 12, 2014

Your best potential prospects won’t read just one high-level piece of content, but you need to give them the opportunity to find the next piece of content through you, not by going back to Google, by linking to your own more granular content for more specific or detailed information throughout your content.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

MAY 31, 2012

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. A quick Google Street View check confirmed the salon was across the street and the phone number was in the window! The phone number was for a salon on the same street.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

MARCH 15, 2012

Organic Search Engine Optimization Organic search results are the search engine algorithm’s recommendation of the best result for a search. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% It is a valuable recommendation that continues to drive traffic as long as you maintain it.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

DECEMBER 3, 2013

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. Repeat after me: “Google Display Network is not search.” Leave Display On.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

MARCH 14, 2013

What if you could create a template for an ad, dynamically create hundreds of versions for different audiences, products or messages, and then have an algorithm optimize your creative, determining the best performing version for each audience? Companies like MediaMind make this possible today. Identifying Content to Create.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

MARCH 24, 2011

If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. It will be interesting to see how this evolves as more people learn that services like Google share the underlying email address. link] | 2 days ago Have you seen Google [Tilt]?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? They got this right, love it!

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 27, 2011

All it takes is one comment exposing selfish motive to undermine your best intentions. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? But don’t pressure employees to share. They got this right, love it!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 9, 2011

Today, even the best email marketers get a fraction of the results they would have a decade ago. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? Once upon a time, these looked like great tactics.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

APRIL 6, 2011

The best deep content tends to slow, or even pause, social sharing, but afterwards it normally winds back up. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? The complete silence yesterday was striking.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

FEBRUARY 27, 2013

While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. Your brand should already have an active presence. Begin Drip Publishing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MAY 9, 2012

source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. Google is encouraging responsive design , further solidifying it as a best practice all B2B companies should be considering in their mobile plans.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100