Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. Twitter happens to be one of our most effective prospecting channels. Caveat: words of caution about this to follow.).

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Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). At Marketo, we’ve just begun to test these. Here’s what we’ve learned!

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Adobe Experience Cloud Blog

OCTOBER 8, 2010

Conference awards hashtag for Twitter: #SM20award. A heavyweight opportunity to prove your value to prospects and clients has just arrived with the recent announcement of the Sales & Marketing 2.0 Best Sales Lead Management Program. Best Customer Experience Management/Customer Collaboration Program. Best Sales 2.0

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Adobe Experience Cloud Blog

JANUARY 8, 2016

While it’s unlikely you’ll be directing a box-office hit anytime soon, there is a valuable lesson you can learn from this handover: your audience should always come first, whether it is a theater full of fans or your targeted prospects. Skip ahead a few decades and the events of the original trilogy are now a half-believed legend.

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Brandpoint

JULY 12, 2019

As Marketo put it, sales and marketing are two different planets orbiting the same sun. This is why sales and marketing alignment is so important at events. Events are a space to grow your business and gain quality sales prospects. Research the Event. Logistics – What time is the event? At what level?

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Metadata

DECEMBER 3, 2020

David Gerhardt: I think there’s a difference between marketers that capture demand and those that can create demand, and if you can capture demand and create demand, that’s the dream combination, which is you can make something happen, you can create an event, a holiday, or whatever that thing might be. It’s the best.

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Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

David Gerhardt: I think there’s a difference between marketers that capture demand and those that can create demand, and if you can capture demand and create demand, that’s the dream combination, which is you can make something happen, you can create an event, a holiday, or whatever that thing might be. It’s the best.

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Paid Content B2B B2B Thought Leadership Top of Funnel 52

SnapApp

JULY 19, 2017

With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. . In this article, I’m going to give you 27 ways to maximize your time at events.

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Adobe Experience Cloud Blog

AUGUST 6, 2015

Roadshows, in a nutshell, are the ultimate field event: just think of them as field events on steroids. Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. Author: Rachel Yarnold Roadshows.

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Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. 8 Twitter chats you should check out today!

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Adobe Experience Cloud Blog

DECEMBER 12, 2013

After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. The best way to get positive ROI from your webinars is to continually repurpose them.

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Webinar Metrics ROI Top of Funnel B2B Thought Leadership 48

Referral Rock

DECEMBER 5, 2019

Everyone wants to do what’s best for their customers. You’ve funneled out your best customers! ConvertKit uses triggers so that when an event happens it will produce a certain action to occur. Some best features are database management, landing pages, API & integrations, filters, customizable. Omnisend .

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Adobe Experience Cloud Blog

APRIL 9, 2013

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. New Product Innovations. What’s more?

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Adobe Experience Cloud Blog

AUGUST 24, 2015

Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. Networking Events. 1 challenge. (I

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SnapApp

FEBRUARY 13, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson: . Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. .

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Adobe Experience Cloud Blog

AUGUST 15, 2016

Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. Gifs, trending hashtags, quickly referencing value-added content—the possibilities truly are endless. LinkedIn Finally Takes the Leap Into Video.

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Adobe Experience Cloud Blog

DECEMBER 17, 2015

One of the best ways to do this is to find influencers, bloggers, and other sources within your industry and ask them for a quick interview surrounding the subject of your content. Social banners work best if you’re promoting big pieces of content like an ebook that’s designed to drive leads. Get an outsider’s buy-in.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Don’t Over Schedule Events. We’ve assembled some simple best practices that you can use to build better campaigns. Should I care? Special Tips.

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Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Social media marketing allows you to get to know your company’s target accounts and the prospects within them in a unique way and get relevant, personalized content in front of them at just the right time. What conferences or events are they attending? This could give you insight into where to spend your advertising budget.

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Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action. Take videos of live events. Use text to provide additional context.

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Metadata

MARCH 18, 2021

Our prospecting team takes too much time to book meetings with their account executives. We’d rather have just an infrastructure layer with a bunch of best in class tools on top of it. Gil Allouche: Tar Tap become Marketo, right, eventually? Nicolas Vandenberghe: Tar Tap almost went under and got picked up by Marketo.

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