Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Madison Logic

SEPTEMBER 29, 2020

B2B marketers now more than ever need access to data to drive conversions faster, and we will continue to use our influence within the industry to inform fellow marketers on how to best navigate even the most challenging of circumstances to retain, expand and accelerate growth.”

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another exciting episode of Sales Pipeline Radio.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. And get advice on how to find out what’s best for your needs. LinkedIn Message Ads (formerly InMail). of respondents to Litmus’ State of Email survey. Mailchimp (includes Mandrill ): 11.1%. HubSpot : 5%. Constant Contact : 3%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how. That way, you know that your money is being used wisely.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Per Executive Summary, “ The report identifies best practices in lead scoring and prioritization by analyzing the processes, capabilities, and performance of top performing organizations.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

JUNE 9, 2009

The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. Meeting people is the best way to influence them.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

NOVEMBER 29, 2016

There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn. I reply, and I give her a link to The Art of a LinkedIn Invite. LinkedIn is all business.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. The Best B2B Marketing Blogs. Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. B2B Digital Marketing by @ Wittlake Eric Wittlake.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Webbiquity

JANUARY 12, 2011

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Public Relations: The best press release is no press release by MarketingSherpa. Best Social PR Guides and Tips of 2010 (So Far). Share this on LinkedIn. Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Customer Experience Matrix

MARCH 26, 2015

Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Vendemore ( reviewed here ) is another option. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Webbiquity

JANUARY 27, 2011

However, there are several best-of-breed players in the market that have developed robust, feature-rich systems that can handle the most sophisticated marketing strategies. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Ledger Bennett

MARCH 12, 2020

We’ve had countless messages and calls from clients asking what the best course of action is if an event has to be cancelled or attendees start to cancel as a result of Coronavirus risk. – LinkedIn. Run a live event online. You can still be live, even without an event, there are so many channels available to do that now.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. Email, Nudge, Linkedin, Instagram (my new-ish guilty pleasure). It is the best way for me to clear my mind, ideate, and relieve stress.

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. Marketing Automation. 73% of B2B marketers say video positively impacts ROI.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Some of the key takeaways of the two charts below: In-house email marketing is the best channel for generating high quality leads and third best for quantity.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

JULY 28, 2015

He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Seth Godin. Steve Woods. Photo Credit.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. 10 of the Best B2B Internet Marketing Infographics of 2012. Related Posts. 8 More Compelling Infographics About Content Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc.

Brand Identity 161

Brand Identity Branding WOMM WOM 161

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Webbiquity

DECEMBER 26, 2012

What are today’s best practices for B2B PR? Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Directive Agency

FEBRUARY 4, 2022

On that same note about data, you’ll want to understand some of the best practices around data, such as normalization and standardization, duplicate prevention and merging, data enrichment, and so on. Those four are Hubspot, Marketo, Pardot and Eloqua. Salesforce has one of, if not the best, self-serve training ecosystem ever built.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. LinkedIn provides the more human connection to connecting with your professional network, while Nudge.AI What’s your best time-saving shortcut or lifehack?

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. He put something up on LinkedIn talking about customer success, then and now. They are our best voice in the market. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. How to determine the best models?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Nudge.ai

SEPTEMBER 7, 2017

But Nudge.ai, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. We track the strength of relationships.”. But only the top five did that.”.

Marketing AI 28

Marketing AI Eloqua Marketing Automation Services Startups 28

SWZD

SEPTEMBER 11, 2019

Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now. Michelle said that Facebook and LinkedIn have been the most effective channels.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). 50 Best Social Media Tools From 50 Most Influential Marketers Online. Social channels offer different values for each audience type.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40