Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. In effect, we create our own reality. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. Content Marketing Favorites: Telling Stories. More will be revealed.

Content Marketing 100

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Writing on the Web

NOVEMBER 23, 2010

HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively. She most recently wrote about the best colleges online. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Blog this on Blogger.

Twitter 100

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Writing on the Web

JUNE 25, 2014

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. This builds a marketing database of people interested enough to leave their email with you. These are the goals of content marketing , whether with a website or a blog.

Marketing Websites 100

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Writing on the Web

NOVEMBER 28, 2012

There are some instances when written posts are far more effective than an infographic. If you’re trying to tell a story in some way or another, the written word is more effective. The very best infographics are attractive as well as useful; boxes and lines everywhere can make things look far too complicated.

Landing Pages 100

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Writing on the Web

AUGUST 21, 2014

Create shareable content – Don’t be a bore. Sometimes saying what you mean is the best route to attracting readers. In the world of direct marketing, these classics have proven themselves to be effective in getting people to read and buy. The ABC’s of Great Blogging. A great headline. Be original and offer insight.

Business 100

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Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

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Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Readers are great, but getting a good core of loyal followers can exponentially increase the effectiveness of your marketing efforts. Just look at Perez Hilton.

Traffic 100

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Writing on the Web

DECEMBER 12, 2012

The content must be relevant, new and, of course, SEO “friendly.” This last requirement can seem the most daunting, especially for non-technical professionals who are less familiar with websites and online content marketing. Remember your mission and endeavor to effectively communicate it through the content on each page.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. They may not know which is best so your online site has to do some convincing and comparing.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

DECEMBER 12, 2011

Undoubtedly, you could learn how to write more effectively for the web. However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). But why bother? That’s great.

Business Blogging 100

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Writing on the Web

JUNE 15, 2010

And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? Best Tip for Using Twitter?

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 12, 2010

But what does that mean for content marketing? What does it mean to live authentically, to live well, write well, and do your best work? Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs. Blog this on Blogger.

Digg 100

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Writing on the Web

MAY 30, 2011

I mention this because it has had a strange effect on my philosophy of life. My best to you. Content Marketing Tips: Seth Godin on Tim Burton. Today I am the only one left of my family, having lost my sister to kidney cancer eleven years ago. I think having children and family give one a strong reason to live life well.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

JULY 22, 2011

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for other things you write for the web.). Attention is generally done more effectively by negative content. Emotional Marketing Makes Memories. Writing Better Content: An Emotional Pathway.

Trigger Marketing 100

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Writing on the Web

FEBRUARY 7, 2011

Undoubtedly, you could learn how to write more effectively for the web. However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). But why bother? That’s great.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

NOVEMBER 22, 2011

What matters for marketing is that you understand basic human drives, and what drives peoples’ behaviors at their most fundamental sources. This theory doesn’t exclude other theories, but as a framework for marketing, I think it works quite well. How can you market to me? Reassure me there are no risks.

Studies 100

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Writing on the Web

AUGUST 10, 2010

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Attention is generally done more effectively by negative content. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

AUGUST 8, 2012

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. Metric systems should be developed in order to determine the effectiveness of social media in business activity.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

AUGUST 1, 2012

The email is very effective and can be copied by any small business professional as an outreach offer. Best Regards. And some are committing writer suicide by proposing samples and topics unsuitable for my audience (“ Abraham-Lincoln-Vampire-Hunter-Slays “?!). I’ll even spell it out for you as a template.

Blogger 100

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Writing on the Web

SEPTEMBER 19, 2012

So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? What to Share. Use #hashtags.

Work Management 100

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Writing on the Web

FEBRUARY 1, 2012

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago.

Opinions 100

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Writing on the Web

AUGUST 15, 2012

There’s an excellent explanation of how to determine the best keywords to use for your business here on this blog. Additionally, you may want to look into taking an online course or training that will familiarize you with keyword research best practices. 6 Writing Tips for SEO Friendly Content Marketing.

Small Business Marketing 100

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Writing on the Web

JULY 15, 2011

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Analyze it ?Recommend Stimulate desire ?

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

AUGUST 4, 2010

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. 3 Biggest Challenges for Online Content Marketing? Analyze it ?Recommend Stimulate desire

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