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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

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Feel the Force of the Dark Funnel

Strategic-IC

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. That means LinkedIn, Twitter, TikTok… wherever they spend their time, that’s where you need to be. Sometimes, the best engagement you will get will be on a comment you leave on someone else’s post. Metrics are a marketer’s best friend.

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Online community management is surrogacy

Biznology

Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? Honestly, all of the best community managers love what they do.

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Five Whys of Digital Marketing

Webbiquity

Broadcast media. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. But clarity leads to the best strategies for business performance improvement. Partnerships.

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6 Twitter Tips for Building Relationships and Generating Media Coverage

Hubspot

The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Are you aware that many journalists, reporters, and bloggers make themselves available on Twitter? For marketers, using Twitter can be a great way to introduce yourself and your company to the media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Unlikely at best. Unlikely at best.