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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.”

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

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Social Media Marketing Pricing for 2022

TrustRadius Marketing

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. You’ll see their case studies stats quoted in many SMM articles. If your budget can’t handle paid advertising you can focus on organic traffic generated with SEO best practices.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. UNsettling Stratten has a knack for gaps.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Display testimonials linked to case studies in your sidebar. Offer a free trial of your product (if practical).

ROI 100
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study.